Meta & Google Ads Specialist: Build Campaigns From Scratch (Mental Health / Medical Niche)

We are seeking a skilled Meta and Google Ads Specialist to build and optimize paid campaigns for our practice in the medical and mental health space. This is a from-scratch build. No existing campaigns, no legacy account to inherit. You'll be setting up both platforms from the ground up. The ideal candidate has direct experience advertising in healthcare or mental health, and understands how to write and structure ads that convert while staying inside the ad policy restrictions that apply to this category (sensitive health targeting limits, before/after claims, personal attribute rules, and so on). Experience with HIPAA-conscious tracking setups is a strong plus. Responsibilities - Full initial setup of Meta Ads Manager and Google Ads: account structure, pixel/tag and conversion tracking, audiences, campaign architecture - Create ad strategy and creative direction, including copy and creative briefs - Launch, monitor, and optimize campaigns toward cost per qualified lead - Report on performance metrics and make data-driven optimization decisions Requirements - Proven track record launching profitable campaigns on both Meta and Google (please share specific results: spend managed, CPL, and niche) - Experience navigating restricted category policies in the health vertical - Comfortable building from zero rather than managing an existing account Nice to have GoHighLevel experience Hours: As needed. Heavier during the initial build, lighter ongoing for management and optimization.