Meta/Google Ads Specialist for U.S. Travel Agency – Lead Generation

Start as a fixed-price 30-day pilot around $200–$300 for management/setup. Your $300–$500 advertising spend is separate and paid directly to Meta/Google. Job description: I own Atelier Voyage, a U.S.-based travel agency, and I am looking for an experienced paid advertising specialist to generate qualified consumer travel inquiries. My initial sales focus is: • Cruises • Mexico all-inclusive vacations • Punta Cana all-inclusive vacations • Family and couples vacations I am NOT looking primarily for followers, likes, impressions, or general website traffic. My goal is qualified travelers who can become paying clients. This will begin as a 30-day pilot campaign. Initial advertising spend will be approximately $300–$500, separate from the freelancer's management fee. I am open to Meta/Facebook/Instagram Ads, Google Ads, or a combination. I want the specialist to review my business and recommend the best approach rather than simply sell me one advertising platform. Responsibilities may include: • Campaign strategy • Meta and/or Google Ads setup • Audience/keyword research • Ad copy • Ad graphics/creative • Meta Instant Forms or lead funnel setup • Pixel/conversion tracking • Retargeting • Campaign optimization • Lead tracking • Weekly performance reporting Qualified leads should ideally provide: • Name • Email • Phone • Departure airport • Destination • Travel dates • Number of adults • Number/ages of children • Preferred trip length • Approximate vacation budget Please answer these questions with your proposal: Have you generated leads for a travel agency, resort, hotel, cruise company, tour operator, tourism company, or hospitality business? If yes, please provide an example showing approximate ad spend, number of leads, and cost per lead. For a $300–$500 initial ad budget, would you recommend Meta, Google, or both for my business, and why? What CPL range would you realistically expect? Approximately how many qualified inquiries would you expect the test budget to generate? What exactly is included in your management fee? Will you personally manage my advertising account? Are copy, graphics, tracking, lead forms, and optimization included? What would you charge for the initial 30-day pilot? Please do not request an introductory Zoom meeting. I prefer to review strategies and proposals through Upwork messages first. Website: ateliervoyagetravel.com If the initial campaign generates qualified leads at a sustainable cost, I am interested in continuing and increasing the advertising budget. Add screening questions Upwork may let you add screening questions. Use these three: 1. Tell me about one paid-ad campaign you ran for travel, hospitality, tourism, or a similar consumer service business. What were the results? 2. With only $500 in ad spend, what would you advertise first for my travel agency and why? 3. What would you charge me for the first 30 days, excluding the advertising spend