Meta + Google Ads Specialist for E-commerce Book Sales (NYC Parents Niche)

Established NYC education company (17 years, featured in national press) selling books via Shopify seeks a paid media specialist to build and manage Meta and Google campaigns, September through January. Our buyers are NYC parents of children ages 2-6, heavily active on Facebook and Instagram. Meta scope (co-primary): build custom audiences from our substantial customer email list, create NYC-metro lookalikes, geo/parent-targeted prospecting, and retargeting of site visitors — creative assets and a strong seasonal news hook provided. Google scope (co-primary): high-intent search campaigns for our test-prep and admissions books, including competitor/conquest keyword campaigns targeting searches for older legacy titles in our category, plus branded search. You must set up and verify conversion tracking (Shopify, GA4, Meta pixel/CAPI, Google Ads) before any spend. Monthly budget starts at $1,000-1,500 with room to scale on demonstrated ROAS. Requirements: you personally manage the accounts (no teams/agencies), campaigns run in OUR Meta Business Manager and Google Ads accounts with partner access only, and you can show at least one Shopify or e-commerce account you've managed with actual ROAS results. We measure success only by tracked conversions and ROAS, never impressions, reach, or engagement. Screening questions: (1) How would you structure and size a lookalike audience from a 10,000+ customer list for a NYC-metro product? (2) In 3-4 sentences, how would you run a conquest search campaign targeting a competing book title, including the trademark rules that apply?