Meta Ad Lead Generation Specialist

We're a licensed Medicare Advantage call center looking for a Meta Ads specialist to run Facebook/Instagram lead generation campaigns targeting Medicare-eligible individuals for a benefits review. This is not a generic lead gen role — leads must be TCPA-compliant and CMS marketing-compliant, and completed forms need to route in real time (via webhook/API, not batch export) to our system so agents can call while intent is fresh. What you'll do: Build and manage Meta Ads Manager campaigns using age/location-based targeting only (no health-condition-based targeting) Write ad copy that complies with Meta's health/insurance ad policies Build lead forms incorporating CMS-required disclaimer language we provide Set up real-time webhook delivery to our CRM/Dialer Continuously test and optimize for lead quality and cost-per-lead What we need from you: Proven Meta Ads experience, ideally in insurance, healthcare, or another regulated vertical Familiarity with TCPA prior express written consent (PEWC) requirements Experience with real-time webhook/API lead delivery, not just native Meta Lead Ads export Comfort working within compliance guardrails we set (we'll provide required disclaimer language — you won't need to draft it yourself) Engagement structure: We're starting with a paid 2-week trial (~20 hours) to build and launch a test campaign before discussing an ongoing arrangement.