Meta Media Buyer (DTC Supplement Brand)

Description We run paid acquisition for an established DTC supplement brand — functional health products, multiple markets, spending daily on Meta. The account is live and producing. What we're missing is a senior set of eyes on how it's built, how it's measured, and where it goes next. This is a strategy and systems role, not a button-pushing one. We're looking for someone who has scaled real accounts and can tell us where ours is leaking. What you'd own: Structure. Audit and refine our campaign architecture — how acquisition, testing, and retention are separated, how ad sets map to product and offer buckets, where budget is being wasted on overlap or over-segmentation. Tell us what to consolidate and what to break apart, and why. Reporting. Help us build reporting we can actually run the business on. We care about new-customer economics, not blended vanity numbers. That means clean ad naming conventions, consistent tracking across campaigns, and a weekly view that shows what's working, what to kill, and what to scale — not a data dump. Strategy. Testing roadmaps, scaling frameworks, budget allocation across offers, when to push and when to hold. We want a point of view, not order-taking. If you think our approach is wrong, say so and bring the reasoning. Execution where it counts. You'll work in the account — launching into the structure you help design, managing budgets, cutting and scaling. But the value we're paying for is judgment, not hours in Ads Manager. What we handle, so you don't have to: Creative strategy, briefs, and production. We have designers and editors producing statics and video in volume, plus creator and whitelist partnerships. You're not making ads — you're deciding what gets tested, how, and what the results mean. Requirements: Several years buying and scaling Meta for DTC ecommerce — supplements, nutrition, or health strongly preferred You optimize toward new-customer acquisition, not blended ROAS. If a 3.5x blended number driven by repeat buyers reads as a win to you, we're not a fit. Incrementality-minded — you understand where platform-reported numbers diverge from actual and how to work around it Hands-on with Triple Whale or a comparable attribution platform You've built account structures from the ground up, not just inherited them Fluent in supplement ad policy and compliant claim language Shopify familiarity Available for a weekly call with overlap on US Central time, and responsive in Slack day to day Nice to have: Google Ads or TikTok buying — we're building toward multi-channel Whitelist and creator partnership ads (allowlisting, Spark, partnership ads) Subscription and replenishment models Foreplay, Motion, or similar creative analytics tools How we measure success: new-customer ROAS and CAC, and whether the account gets easier to run over time.