Meta Media Buyer — MVA (Auto Accident) Lead Gen, US National

We run US-national motor vehicle accident lead generation. Meta campaigns, a quiz funnel and lead delivery are already live. We need a media buyer who has run this specific vertical and can own the whole path from spend to qualified lead. What you'll own Meta campaigns for MVA across US states (TikTok too if you've run it there) Creative angles, audiences, testing cadence — we can produce the creative, you direct it Performance measured on qualified leads that survive buyer scrub, not form fills Daily numbers: spend, leads, CPL, broken out by state and creative Flagging policy risk before it gets an account disabled What you must have Campaigns you personally ran in MVA, personal injury, or legal lead gen. "I've run every vertical" is a no. Working knowledge of how accident leads get qualified — fault, injury, treatment, existing representation, time since accident — and how that shapes funnel questions Comfort with per-state variation in volume, cost and rules Direct-response instinct. You'll be asked for real campaign specifics. What's already built Ad account and pixel live, funnel and lead form live, delivery and alerting infrastructure running, creative production in-house. You're not starting from zero and you're not paying for media. Terms Two-week fixed-price trial against one defined objective. If the numbers work, monthly ongoing. Our ad spend. Screening questions Which MVA or personal-injury campaigns have you personally run? Platform, monthly spend, CPL, states, and how the leads were monetised. A funnel is getting clicks but almost no completions. Name the first three things you check, in order. Which three qualifying questions would you never remove from an MVA form, and why do buyers care about each? Start your proposal with the word CRASH so I know you read this. Proposals that open with a company boilerplate paragraph get archived unread.