Meta & TikTok Creative Testing Strategist & Coach — E-commerce

Meta & TikTok Creative Testing Strategist & Coach — E-commerce About the Role We run paid social ads across multiple e-commerce brands and stores, and we're looking to build a stronger, more structured approach to creative testing. We have an internal team that manages our paid ads, but we want to take more of the guesswork out of creative testing. We're looking for an experienced Meta and TikTok strategist who can teach us a proven methodology and help us turn it into a repeatable system our team can use across future launches. This is a strategy and coaching role, not a creative production or day-to-day media buying role. We're looking for someone who has actually done this at scale and enjoys explaining how they think, not just telling us what to do. What You'll Help Us Build Working with our team for approximately 2 hours per week, you'll help us: Build a structured creative testing framework for new e-commerce stores, including testing volume, angles, hooks, formats and concepts. Teach us how to read creative test data and identify genuine winners. Establish clear criteria for when to kill, validate, iterate or scale a creative. Develop a repeatable process for turning winning concepts into new variations. Help us understand creative fatigue and when to refresh or iterate winning concepts. Create a practical playbook our internal team can use independently across future launches. The goal is for your methodology to become part of our internal system, rather than this being a one-off consultation. What This Role Is NOT Not a creative production role, you won't be designing, filming, editing or writing ads. Not day-to-day media buying or account management, our team handles this. Not a one-time audit where we simply receive a report. We're looking for someone who enjoys teaching, sharing their process and building a system with a team. What We're Looking For Strong hands-on experience with Meta and TikTok advertising, particularly for e-commerce/DTC brands. Experience developing or operating creative testing systems across multiple brands or stores. Significant experience with paid social spend and creative performance analysis. A clear methodology for testing creative angles, hooks, concepts and formats. Ability to explain your process clearly and work collaboratively with an internal team. Experience turning successful creative concepts into structured iterations and testing frameworks. Strong analytical thinking combined with a practical understanding of creative strategy. Our budget is $100–$200/hour depending on experience. We are specifically looking for a senior-level consultant who has personally developed and implemented creative testing systems across multiple e-commerce brands with exceptional experience and a proven methodology.