Meta ads Video Editor for a US Personal Care Brand

Job Title: Meta ads Video Editor for a US Personal Care Brand Location: 100% Remote Employment Type: Freelance or Full-Time (40 hours/week) About the Role We’re a premium personal care company based in New York. We are seeking a highly skilled, performance-driven Video Editor who specializes in direct-response Meta Ads for Direct-to-Consumer (DTC) brands. In this role, you will transform raw footage, UGC, product shots, and fully AI-generated assets into scroll-stopping video ads. You understand what drives conversions and are obsessed with pacing, hooks, and performance metrics. We don’t want an assembly-line editor; we need a strategic partner who thinks like a marketer. You’ll execute briefs from our creative team and proactively pitch your own concepts. Any ad you edit that becomes a winner—whether it's our idea or yours—earns a performance bonus on top of your base pay. What You'll Do -Edit High-Volume Ads: Produce scroll-stopping short-form video ads for Meta, utilizing UGC, talking-head footage, AI b-roll, and native-style concepts. -Optimize for Performance: Design multiple hook variations, strong Call-to-Actions (CTAs), and pattern interrupts to maximize thumb-stop ratios, retention, and CTR. -Create Trending AI Formats: Leverage AI tools to generate and stitch together trending animated ad formats—such as yapper, podcast-style, claymation, Pixar, anime, Wes Anderson miniature, retro cartoon, and hyperrealistic CGI—that break the visual pattern in the Meta feed. -Learn from the Data: Review ad performance with the team, feed the learnings into the next round of edits, and help build SOPs as we scale. What You Need -Proven DTC Meta Ads Experience: A portfolio showcasing direct-response video ads for e-commerce/DTC brands that have successfully driven conversions and scale. -Technical & AI Tool Proficiency: Expert-level skills in standard post-production tools (CapCut, Adobe Premiere Pro, After Effects) combined with high-level proficiency in the modern AI ad stack. You must be comfortable using tools like Claude and Gemini for script and voiceover workflows, Nano Banana Pro or Midjourney for image generation, Kling 3.0 or Runway for video animation, ElevenLabs for voice generation, and Suno for background music. -Marketing Acumen: A deep understanding of direct-response marketing principles and key Meta ad metrics. -Self-Starter Mentality: Fast turnaround without sacrificing quality. You are hungry, coachable, and able to turn a brief into a polished ad while managing multiple projects simultaneously. Compensation & Structure -Freelance: $10 – $30 per hour, depending on experience. -Full-Time (40 hours/week): $1,500 – $3,000 per month base salary, depending on experience. -Performance Bonuses: Additional financial bonuses awarded for editing "winning" ads that achieve high spend and conversion targets. How to Apply -To apply, please submit a brief overview of your background, a link to your portfolio or reel (highlighting Meta ad metrics if possible), and your preferred working model and expected rate. Start your application with the words "Hook First" so we know you read the whole post. Applications without a portfolio of ad work will not be considered.