Meta creative strategist (MUST HAVE: EXPERIENCE)

We are a fast-growing DTC titanium cookware brand selling in the US and 19 other countries. We are hiring a full-time creative strategist with one clear mission: improve this business. This is not an editing job. We have our own video editors who execute your briefs. This is not a media buying job either. It is the thinking job: a proper creative analyst who lives in the numbers, figures out why our winners win, and decides what we build next. WHAT YOU WILL DO: - Analyze our ad account and store data, find what actually drives sales, and double down on it - Own the creative testing roadmap: what we test next, in which format, for which customer type, and why - Write clear creative briefs and direct our video editors and our AI production pipeline - Improve the whole creative funnel, not just the ads. Advertorials, landing pages, offers: if you see something that will lift sales, you are free to propose it and run it - Do your own research. You get our existing research library as a foundation: a 30,000-comment voice-of-customer corpus, hook banks built from real customer quotes, customer personas, a competitor ad library, and our winning ads with their real numbers. But we expect you to dig into the market yourself, build your own research and data, and come up with angles we have not thought of. We are not hiring someone to recycle our own findings back to us. WHAT YOU GET: - A performance bonus: when your ads hold above our target ROAS over the agreed period, you earn 1 percent of the sales those ads generate, paid out monthly on top of your salary. We track this directly in Meta on the revenue from your ads. Exact ROAS target and period are agreed on our call. If your ideas perform, you earn more. Simple. - Real freedom. You get space to work your own way. We do not micromanage. Bring your own process and run it. - A production team that executes for you: our own video editors plus an AI image and video pipeline. You think, they build. - Full access to our research library and live data from day one, so you are never starting from zero - A founder who responds fast and decides fast WHAT WE REQUIRE: - A proven track record with good clients. Real brand names, real numbers, results you personally drove. - Experience with dropshipping or DTC ecommerce brands running on Meta - Very reliable communication. This is a dealbreaker for us. We need someone who replies fast, hits deadlines, and never disappears. - A structured way of working: your own process, your reporting rhythm, and SOPs you can show us HOW WE HIRE: 1. You apply and answer the three questions below 2. Shortlisted candidates get a call with the founder 3. Two-week paid trial doing the real job (fixed fee, agreed on the call) 4. If the trial is great: full-time monthly contract, paid out monthly, plus the performance bonus. Salary is discussed on our call. HOW TO APPLY: Start your proposal with the word COATING so we know you actually read this. Then answer these three questions with specifics. Applications that skip them are ignored. 1. Which dropshipping or DTC ecommerce brands have you worked for? Name them. 2. What exactly did you do for those clients and what results did it drive? Give numbers. 3. How do you work with your clients? Describe your process, your communication rhythm, and what you delivered: SOPs, testing systems, reporting, briefs. Show examples if you can. Generic agency pitches and copy-paste proposals are ignored.