Mexican DTC Brand Founder | Paid 45-min Expert Interview

PROJECT OVERVIEW: We´re working with a premium kitchenware brand preparing to launch in Mexico, knives first, broader range to follow. Before we finalize our Mexico go-to-market plan, we want to learn from someone who's actually built and operated a DTC brand here. Ideally in premium consumer goods, home, or lifestyle. What worked, what didn't, what surprised you, what you'd do differently. 45 minutes on video, no prep work needed. WHAT WE'RE LOOKING FOR: - Founder, co-founder, or senior operator of a Mexican DTC brand currently or recently active in the market - Premium consumer goods, home, lifestyle, beauty, or food/beverage category preferred - Hands-on experience with Mexican consumer behavior, paid acquisition (Meta/Google), local logistics, and payment methods (OXXO, MSI, etc.) - Brand should have been operating long enough to have meaningful learnings, at least 12 months post-launch - Brand website or Instagram link required so we can verify. Please also share your LinkedIn profile & CV. WHAT THE ENGAGEMENT INVOLVES: - 45-minute video interview on Zoom or Google Meet, in the next 2 weeks - Apologies the call will be conducted in English - No prep required. A few themes will be shared a day in advance - Conversation recorded for internal notes only; payment on completion BUDGET: $50 USD fixed price for the 45-minute session. SCREENING QUESTIONS: - Q1: What is the name and website (or Instagram) of the Mexican DTC brand you founded or operated, and what was/is your role? - Q2: Roughly how long has the brand been operating, and what category does it sell in? - Q3: Are you available for a 45-minute video call in the next 2 weeks at $50 USD