Micro Influencer Research and Outreach

Job Title Social Media Virtual Assistant – Micro-Influencer Research & Outreach (NY Focus) Job Description Overview: We are an exciting, newly launched brand (personal development membership) based in New York looking for a proactive Social Media Virtual Assistant to help build our influencer network. Your main goal will be to find high-quality micro-influencers (10k–100k followers) iand manage the initial outreach process to secure product-gifting and content collaborations. Key Responsibilities: • Research & Sourcing: Find and vet 30 United States micro-influencers per week on [Instagram/TikTok] who match our brand aesthetic. • Data Entry: Build and maintain a Google Sheets tracker with the influencer’s name, handle, follower count, engagement rate, and business email. • Outreach Execution: Use our pre-approved scripts to send personalized outreach pitches via email and Instagram/TikTok DMs. • Inbox Management: Monitor responses, answer basic questions, and hand off interested "warm" leads to the founder to finalize product shipping. Required Qualifications: • Experience with influencer sourcing and social media platforms (Instagram & TikTok). • Ability to calculate and verify authentic engagement rates (looking for 2%+ engagement, no bot accounts). • Strong written English skills with a friendly, professional communication style. • Highly organized and reliable with Google Sheets. Project Type & Budget: • Type: Ongoing project $50 to create spreadsheet with the micro influencers you found and to send and manage outreach to them to see if they are interested To apply, please share a brief summary of your experience with influencer outreach and mention your favorite social media research tool.