Mission Aligned Social Media Manager Needed

I am the Founder of Be Whole Do Good, a Christ-centered family program focused on character formation and whole-person wellbeing for families. You can learn more about us at bewholedogood.com. We're looking for an ongoing, long-term social media manager to help refine our strategy and run day-to-day execution for our brand. This is a relaunch situation: we previously grew a following, then rebranded and cleared out old content, so you'll essentially be building a new account on Instagram and Facebook, with a strong case for adding TikTok and any other platform where our audience is and content can be efficiently repurposed. What you'd be doing: - Help refine and evolve our overall social media strategy, with an eye toward what's working in the space and how to adapt best practices to our specific brand and voice - Take raw content I record on a regular basis and turn it into finished posts — this includes video editing and creating/using templates for graphics - Refine copy for certain templatized post types (I'll provide original material and direction; you'll help polish or produce copy for the recurring formats) - Manage the full content calendar — scheduling, posting, and proactively following up with me to make sure I'm delivering content on time - Plan and post a daily mix of reels, carousels, and static posts - Periodically take on other graphic design work outside of social — one-pagers, slide decks, etc. Bring fresh thinking on ways to reach our audience with value first, growing exposure and driving sign-ups for our membership as a result What we're looking for: - Real social media strategy experience, not just execution — someone who can both spot ways to improve our approach and carry out a plan - Strong video editing and graphic design (templates, one-pagers, decks) skills - Solid copywriting instincts, especially for short-form social captions - Someone who stays current on evolving best practices and brings new ideas back to us regularly - Very responsive and easy to communicate with - Comfortable helping shape a voice that stays authentic to us rather than generic or overly templated (and that never feels AI) How we like to work: - This is meant to be a long-term, ongoing relationship, not a one-off project - I'll provide the raw material (video, ideas, direction) regularly — you own turning it into polished, scheduled content - Communication and reliability matter as much as skill — we need someone who follows up, flags what they need from us, and keeps things moving without a lot of chasing One more thing that matters to us: our mission is central to what we do, and we want to work with someone who genuinely connects with it. Please take a look at bewholedogood.com before applying, and in your application, share YOUR thoughts on our mission and what we offer (not AI's thoughts), and how it does or doesn't align with something you personally care about. We're not looking for a sales pitch, just a genuine reflection.