Modern design with authentic heritage Real Estate

I would update the briefing like this. It keeps the structure, but makes the deliverables and page scope much more explicit. --- # UI/UX Design Partner Brief ## Premium Real Estate Platform ### Project Overview We are looking for a **dedicated UX/UI design partner** to take ownership of the visual and user experience design of a premium real estate platform. The development of the platform is already underway. We are now looking for a specialist whose sole responsibility is to create an exceptional frontend experience. This is **not** a development assignment. Your responsibility is to deliver the complete UX and UI foundation that our development team will implement. --- # Scope Design the complete UX and UI for the following page templates: 1. Homepage 2. Property Listing (For Sale) 3. Property Detail 4. Property Detail (Enhanced / Editorial) 5. About Us 6. Contact In addition, provide: * Sitemap * Information Architecture * **Wireflows & Userflows** (combined deliverable) * High-fidelity responsive UI designs * Mobile & Desktop responsive designs * Design System / Components * UI States (hover, loading, empty, error where applicable) All deliverables should be created in **Figma**. --- # Design Direction This is **not** a traditional real estate website. It should feel like a carefully curated architectural magazine rather than a property portal. The overall atmosphere should be: * Scandinavian * Airy * Calm * Elegant * Premium * Minimal * Authentic * Editorial The visual language should combine contemporary minimalism with subtle historical references. The historical character should never feel old-fashioned. Instead, it should quietly appear through details such as: * sketches * hand-drawn illustrations * architectural line drawings * paper textures * typography * subtle ornamental elements * historical references * craftsmanship Think: Modern Scandinavian design with authentic heritage. --- # Design References The visual direction is closest to: * Alvhem * Stadshem * Irres The goal is not to copy these websites, but to capture the feeling they create: * spacious * confident * understated * curated * timeless Avoid: * generic real estate portals * corporate luxury * dark interfaces * heavy filled blocks * oversized containers * aggressive sales design --- # Design Principles The interface should: * breathe * use generous whitespace * use elegant typography * create visual rhythm * feel refined * balance asymmetry with structure We appreciate: * subtle asymmetry * editorial layouts * clean geometric compositions * large photography * carefully composed sections --- # Photography Use premium editorial photography. Preferred imagery: * historic townhouses * manor houses * character properties * architectural interiors * staircases * fireplaces * mouldings * heritage details * natural light * textures * craftsmanship Primary source: * Unsplash Additional project assets and photography will be provided. --- # Page Scope & Content Structure The following page structures define the minimum content hierarchy that should be respected. The designer is encouraged to improve the visual storytelling while preserving these functional building blocks. ## Homepage ### Header / Hero * Large hero image or cinematic video * Main navigation * Language selector * Primary value proposition ↓ ### Vision & Philosophy * Company vision * Brand positioning * Editorial introduction ↓ ### Featured Properties * Curated property selection * Latest or pinned properties * Editorial presentation ↓ ### Property Valuation * "Want to sell your property?" * Short introduction * CTA to valuation/contact ↓ ### Brand Video * Full-width embedded video * Storytelling section ↓ ### Newsletter & Updates * Subscribe for listings * Inspiration * Market updates ↓ ### Footer --- ## Property Listing (For Sale) ### Featured Selection * Hero / highlighted property or editorial introduction ↓ ### Region / Category Highlights * Optional navigation blocks * Curated categories ↓ ### Search & Filters Simple filtering: * Postal code * Property type * Price * Building period ↓ ### Property Listing Editorial asymmetric grid including: * Property image * Title * Location * Short summary Custom CTA blocks can be inserted throughout the listing. --- ## Property Detail ### Hero Gallery * Image slider * Featured imagery ↓ ### Property Description * Editorial description * Main story ↓ ### Specifications * Technical information * Characteristics ↓ ### Downloads * Documents * Plans * Certificates ↓ ### Location * Map * Local context ↓ ### Additional Information * Contact * Inquiry * Related properties --- ## Property Detail (Enhanced) The enhanced page builds upon the standard property page. Additional sections may include: * Historical background * Architectural story * Restoration history * Additional photography * Video * Editorial content * Local heritage * Context and atmosphere * Lifestyle content The page should be modular and capable of growing organically depending on available content. --- ## About * Vision * Story * Philosophy * Team * Expertise * Why Us --- ## Contact * Contact details * Contact form * Office information * Map * CTA --- # User Experience The website should communicate: * trust * expertise * calm * heritage * craftsmanship Visitors should discover the company before discovering the inventory. Properties are curated, not merely listed. Content and storytelling are as important as the real estate itself. --- # Deliverables The design partner is expected to deliver: * Sitemap * Information Architecture * **Wireflows & Userflows** * Complete Design System * Component Library * Responsive Design Guidelines * Pixel-perfect UI * Six fully designed page templates * Interactive Figma prototype * Design handover for development --- # Collaboration The development team will implement your work. Designs should therefore be: * technically feasible * responsive * component-driven * developer-friendly * implementation-ready Close collaboration with the development team is expected throughout the project. --- # What We Are Looking For We are looking for a partner who understands premium digital experiences and can translate a brand story into an elegant, timeless interface. We value: * ownership * craftsmanship * attention to detail * strong UX thinking * editorial design experience * experience with premium brands The objective is not simply to create a beautiful website. The objective is to create a digital experience that feels as distinctive, authentic, and timeless as the properties it represents.