Mom Community Builder & Influencer Manager

Mom Community Builder & Influencer Manager (Hands-On Execution Role) Who We Are We are a new family memory preservation platform built for the people who actually hold families together — moms. We help families capture, organize, and pass down the moments that matter, turning everyday photos, videos, and stories into living heirlooms. We're pre-launch and moving fast toward a major consumer launch. This role is a founding seat on the growth team. The Role We're hiring a doer, not a deck-maker. You will personally live inside the mom corners of Instagram, TikTok, and Facebook every single day — DMing creators, replying to comments, joining mom groups, building real relationships with mom influencers from nano to macro, and turning those relationships into partnerships, content, and downloads. Strategy input is welcome. But if your favorite part of marketing is "thinking about the funnel," this is not your job. If your favorite part is being in the DMs at 9pm because a creator with 40K engaged mom followers just replied, keep reading. What You'll Actually Do (Daily) Influencer outreach at volume. Source, vet, and personally reach out to mom creators (nano → mid-tier) across Instagram and TikTok. Manage the pipeline from first DM to signed collab to posted content. Own the relationships. Be the name mom creators know at our company. Negotiate deliverables, ship product/assets, handle follow-ups, and keep partners genuinely excited. Live in the communities. Participate authentically in mom Facebook groups, comment sections, and niche communities (faith-based, homeschool, milestone-mom, memory-keeping, and more). Know the inside jokes, the trends, and the trusted voices before anyone else does. Engage from our accounts. Reply to every comment and DM, jump on trends fast, and make our social presence feel like a friend, not a brand. Coordinate creator content. Brief creators, review drafts, track posting schedules, and repurpose winning content across our channels. Track and report what works. Maintain the outreach tracker, log conversion by creator tier and community, and tell us where to double down — with receipts, not vibes. You're Probably a Fit If You have deep, lived fluency in mom social media culture — the creators, the communities, the aesthetics, the language, and what makes moms trust (or instantly distrust) a brand. Many of our strongest candidates will be moms themselves who are active in these communities. You have 2+ years of hands-on experience in influencer marketing, community management, or creator partnerships — ideally in a mom, parenting, family, or faith-adjacent niche. You can show us DM threads, creator relationships, or campaigns you personally ran (not oversaw). You're organized enough to manage 50+ creator conversations at once without dropping balls. You write like a human. Warm, quick, real. You're scrappy and self-directed — this is a startup, and no one will hand you a playbook. You leverage AI to outperform others. What This Role Is NOT It is not a social media strategy or brand consultant role. It is not managing an agency that does the work for you. It is not scheduling posts and calling it a day. Payment: Monthly retainer with meaningful monthly performance bonuses based on execution, the sky's the limit.