Monthly Social Graphics Designer

We're looking for a designer to produce a recurring monthly pack of 10 static image graphics for two connected brands(10 images total per month): The Borderless Founder (TBF) — a documentary-style content platform (YouTube, TikTok, Instagram, Threads, Facebook) featuring interviews and market spotlight episodes on global business expansion. Futur Global — the commercial consultancy behind TBF, helping founders enter emerging markets (market research, compliance, and talent/operations strategy). This is one single project: brand/logo unification and the first monthly image pack happen together, not as separate phases. If this first project goes well, it becomes a recurring monthly order of 10 images — so treat this as an audition for an ongoing retainer relationship, not a one-off job. No kickoff call is needed. Everything required to start is in this brief plus the attached reference files; questions can be handled async via Upwork messages. Scope: TBF x Futur Global Lockup + First Monthly Image Pack (10 graphics) The logic (please read — this affects the design) TBF and Futur Global currently have separate logos/icons in active use, and that stays as-is for this project. We are not asking the designer to touch, merge, or redesign either brand's icon here — icon unification is a separate initiative we'll handle later, once we're ready to update Futur Global's properties and social channels to match. What we do need now is a text-only combined lockup: the two names presented together, cleanly, with no icon merging. Something like: "The Borderless Founder x Futur Global" This lockup will be used consistently across the image pack (see below) any time content needs to represent both brands together. It's a text/typography treatment only, built using the shared color and font system. Color & type: Both names in the lockup, and all image pack graphics, use one shared, locked palette and type system — navy #0B1829/#112035 orange #FF914C Barlow Condensed/Barlow (see Brand Assets below). Deliverables 1. The "The Borderless Founder x Futur Global" text-only lockup, in a few directions/variations to choose from Delivered in both horizontal and stacked orientations Full color, single-color (white), and single-color (dark) versions Source files (AI/EPS or Figma) + exported PNG/SVG Where the lockup is used Personal talking-head / commentary video graphics Any post that speaks with Jonathan's personal voice but represents Futur Global's commercial positioning Any image-pack graphic (see below) that isn't tied to one brand exclusively Not used on: main TBF episode content (interviews, Market Spotlight, Gone Global) — those stay TBF-only branded, using TBF's existing icon/logo as-is 2. The Image Pack (10 graphics, delivered alongside the lockup) This first pack is a mix of the design types below. If this becomes a recurring engagement, we'll provide the exact list of which types and how many of each at the start of every monthly cycle (it will vary slightly month to month), but expect roughly this split going forward: Type A — Quote Cards Short, punchy lines pulled directly from interview subjects or episodes (e.g., a compelling sentence from a founder or market expert we've interviewed). Text-driven design, brand-forward, minimal. We will supply the exact quote text and attribution (name, title, company) for each Background: templated brand background (design 2–3 reusable background templates as part of this phase) OR a supplied screenshot/still from the interview footage, when available Must work as a static square (1:1) and vertical (4:5) crop from a single source file Type B — Informational / Educational Graphics Presenting a piece of standalone information relevant to global expansion, e.g.: "Requirements for starting an entity in [Country]" "Entity structure options in [Country]" (comparison-style) "Employment benefits you need to know in [Country]" Text-heavy but scannable — think a clean list, numbered steps, or a simple comparison layout, not paragraphs of body copy. We will supply the finalized copy/data; designer owns the visual hierarchy and layout. Type C — Behind-the-Scenes / Photo-Based Posts Built around a supplied photo (BTS shot from a shoot, a still from footage, a travel photo). Light branded treatment: logo mark, subtle frame/overlay, optional short caption text baked into the image. These are lower-design-lift but still need to feel on-brand. Templates & Reusability A meaningful part of this engagement is building a flexible template system (in Figma or Canva — designer's preference, but must be editable by us if needed) so that: Quote cards can be re-populated with new quotes quickly Info-graphics can be re-populated with new country/topic data quickly We're not paying for a fully custom build from scratch every single month Important: some earlier social graphics on the Futur Global social media channels used a black background with orange (rather than navy with orange). Going forward, use navy, not black, as the dark background color. Please don't reference older black/orange examples as the target if any are visible in past posts. Note: TBF and Futur Global currently use different icons/logo marks, and that's intentional for this project — icon unification across both brands is a separate initiative planned for later, not part of this scope. Existing TBF and Futur Global logo files will be provided as reference for correct usage (not for editing). (Note: we'll attach actual logo files, brand guide, and reference screenshots directly in the Upwork message/attachments — not included in this text brief.) Technical Specs Deliver each graphic pre-sized for: Instagram/Facebook feed: 1080 x 1350 (4:5) Square (for LinkedIn/Threads/general use): 1080 x 1080 (1:1) Source files should be layered/editable (Canva preferred or AI/PSD/Figma acceptable) so future minor edits (a swapped quote, a typo fix) don't require a new commission. Process - Award & assets sent — we send TBF and Futur Global logo/brand reference files and the first batch of quotes/copy/photos via Upwork message (no call required) - Single delivery — designer delivers the TBF x Futur Global lockup, the shared template system, and the first 10-image pack together - Revisions — 1 round of revision included on the lockup specifically - If it's a fit — this converts to a recurring monthly order: we send quotes/copy/photos by [date TBD] each cycle, designer delivers the next 10-image pack within [X business days TBD], reusing the template system built in this first project What to Include in Your Application 1. Portfolio examples of quote card / social graphic design (bonus if you've designed template systems, not just one-off graphics) 2. Your experience with Figma or Canva template builds 3. Your typical turnaround time for a 10-image monthly pack once you have copy/assets in hand 4. Your rate: as a monthly retainer, or per-pack fixed price