Multilingual E-Commerce SEO Specialist – Quick-Wins & Category Expansion (Fixed-Bid)

We are an established, high-growth global direct-to-consumer (D2C) health & wellness brand looking for an experienced E-Commerce SEO Specialist to optimize our multi-lingual website and drive organic revenue growth. Our site operates across multiple language markets. Most product and category content is manageable via our dynamic custom backend administration panel, while template elements remain static. We want to execute a focused, high-impact SEO push centered on low-hanging keyword optimization and strategic category page expansion. This is a fixed-price project with clearly defined deliverables and milestones. Key Responsibilities & Scope of Work 1. Striking-Distance Keyword Optimization (Positions #7–20) - Conduct GSC/Ahrefs keyword audits across primary language markets to isolate pages ranking on pages 2 & 3 with high search volume. - Rewrite and optimize meta titles, H1s, meta descriptions, and core body text directly within our backend CMS panel. 2. Category Page Expansion & PPC Term Mining - Audit our paid search conversion data and top competitor strategies to identify uncaptured transactional keywords. - Plan and map out new localized category/collection pages targeting high-intent product queries. - Prepare localized, YMYL-compliant category copy and upload/publish content via the backend panel. 3. Multilingual Technical & On-Page SEO - Ensure correct localized keyword mapping and hreflang tagging to prevent cross-language keyword cannibalization. - Implement structured data/schema markup (Product, FAQ, Organization) tailored to health and wellness e-commerce. 4. Off-Page Link Building - Execute a targeted link-building outreach campaign to secure authority backlinks for newly created and optimized category hubs. Requirements: * Proven track record in D2C e-commerce SEO (preferably Health, Wellness, or Consumer Products). * Deep understanding of international/multilingual SEO, hreflang setup, and YMYL E-E-A-T ranking factors. * Proficiency with Ahrefs, Semrush, Google Search Console, and Google Ads query data. * Ability to work within a fixed-bid project structure and hit agreed deadlines. If you understood the job requirement and have the expertise, please apply with answers to screening questions! This is a fixed bid project. Please read the job description and place the correct bid amount (NOT A PLACE HOLDER) We interview qualified candidates via Zoom/UpWork and I can share further details during the interview. Thank you for your time.