US Native Content Writer — SEO Re-Optimisation & New Content | AirAdvisor.com

AirAdvisor is a flight compensation platform helping passengers claim what they're owed after delays, cancellations, and denied boarding. We're looking for a US-based native English writer to own ongoing content work across the entire AirAdvisor US website — re-optimising existing pages that have lost visibility in American search, and writing new content targeting the US market. This is a milestone-based engagement. Work is assigned per page or article, with scope and brief confirmed before each task begins. USE OF AI IS STRICTLY PROHIBITED. AI may be used for research and keyword exploration only. All writing and editing must be manual, human work. AI-assisted drafts, paraphrased AI output, and auto-generated rewrites will result in immediate contract termination. TASK TYPE A — Content Re-Optimisation Re-optimise existing AirAdvisor pages and blog posts that are underperforming or losing traffic in US search. This covers the full website — blog articles, landing pages, airline and airport pages, and other content types. This is not a full rewrite by default — preserve what ranks, fix what doesn't. Re-optimisation scope typically includes: Keyword research for current US search demand Updating or expanding content to better match US search intent US market adjustments — terminology, regulatory context (DOT rules, not only EU261), spelling, phrasing, and examples relevant to American travellers Structural edits where needed (headings, flow, internal linking anchors) Adding missing content angles that competing pages cover Tracked changes delivery in Google Doc or DOCX TASK TYPE B — New Content Creation Manually written, SEO-optimised content for the AirAdvisor US website. This includes blog articles, informational and landing pages, and other content types as needed. Research must go beyond what a basic brief or AI prompt surfaces — bring real expertise, independent judgment, and verifiable sources where relevant. Requirements: Follow the provided keyword brief strictly — integrate KWs naturally, do not force or drop them Satisfy user search intent — explain usefulness to the reader early (strong hook) US English throughout — idiomatic, smooth, written for an American audience Clean Google Doc or DOCX draft on delivery Applies to both task types: Self-review your work before submission. Do not outsource QA to AI — it frequently removes critical keywords, weakens legal phrasing, and misses US-market nuance. You are responsible for your own quality check. RATES: Exact rates will be negotiated with shortlisted candidates IDEAL CANDIDATE: Native US English speaker, US-based preferred Experience writing SEO content across multiple page types — blog, landing pages, informational content — ideally in travel, consumer rights, legal-adjacent, or fintech verticals Familiar with US air passenger rights (DOT rules, airline refund policies) — or able to research them accurately and write about them with authority Comfortable working from keyword briefs and structured outlines Candidates giving examples with live links to published content will be prioratised