AI-Native Growth Lead​ — launch a consumer brand​ for chat-based​ custom printing (viral +​ paid)

About us: Rendreal (rendreal.ai) is building the agent-native way to buy custom-printed products: you describe what you want in a chat — a flyer, business cards, posters, a photo book — and AI designs it, quotes it, and a real factory prints and ships it. No templates, no design tools, no SKU-hunting. We're founded and funded by veterans of the online printing industry (20 years, five-country platform) with production partnerships already in place. The product works end-to-end; now we're taking it to market. The mission: We are creating a new buying behavior — "describe it and it arrives" — and a new brand around it, from zero. Your job is to make that brand exist in the world: virally where possible, paid where it pays. This is a hands-on operator role, not a strategy-deck role. You'll be our first dedicated growth/GTM person, working directly with the founder. What you'll own (first 90 days): Brand & narrative — sharpen the public story of chat-to-physical-product buying into hooks, angles, and a content voice that can travel on TikTok/Reels/X/LinkedIn. A viral content engine, built with agentic AI — we expect you to build pipelines, not just posts: AI video (Veo/Seedance/HeyGen-class tools), automated repurposing, agent-assisted ideation/scheduling/community monitoring. Show us the machine, not just the output. Demoability is our asset: the product turning a one-sentence request into a real shipped object is the content. Paid acquisition experiments — design and run structured tests (Meta, TikTok, Google; real budget available) to learn how customers react to buying print through chat: which entry products, which hooks, what CAC. Clean tracking and honest readouts (we run PostHog) over vanity ROAS screenshots. Weekly learning loop — a short scorecard: what ran, what it cost, what we learned, next 3 moves. What success looks like at 90 days: A recognizable brand voice and a content system producing daily-to-near-daily output with minimal founder time. At least 2–3 organic hits that meaningfully outperformed baseline, and a documented playbook for why. Paid experiments across ≥3 audiences/angles with CAC and conversion data we trust, and a recommendation on where to scale. You're probably a fit if: You've taken at least one brand or account from zero to real traction (show numbers and your specific role). You personally run an agentic/AI marketing stack today — video generation, automation (n8n/Zapier/Make or code), LLM-driven content workflows — and can show it. You've spent meaningful budgets on Meta/TikTok/Google with proper conversion tracking. You're comfortable as a solo operator in a fast, ambiguous 0→1 environment, working directly with a founder across time zones (we're US-based, async-friendly). Not a fit: Pure strategists who hand off execution; pure media buyers without brand/content instincts; follower/engagement-buying services (instant disqualification); agencies — we want an individual for this role. Engagement: Hourly, 15–25 hrs/week, 90-day pilot with a 30-day checkpoint; strong likelihood of extension and expanded scope (this role can grow with the company — GTM is a core, funded priority for us). Ad spend and AI-tool subscriptions are on our budget, not your rate. To apply, answer these (applications without them will be declined): Link the best example of a brand/account/product you grew from nothing. What was the starting point, the result (numbers), and specifically what did you do? Describe your current AI/agentic marketing stack — which tools, what runs automatically without you touching it, and one thing it produced. Links welcome. You have $10k and 30 days to test whether people will buy custom print products through a chat interface. Sketch your test plan: channels, splits, what you'd measure, and what would make you say "kill it" vs "scale it." What's your favorite example (yours or anyone's) of a brand launched virally in the last 18 months, and what's the transferable mechanic?