Nederlandse UGC Creator | Vrouw | 3x UGC Videos

REQUIREMENTS Nederlandse vrouw, 25-35 jaar Authentiek op camera, spreekt vloeiend Nederlands Hebt een auto of toegang tot een auto met zichtbare kleine lakschade Bij voorkeur een donker gekleurde auto Nederlandse context: opname buiten, herkenbare omgeving CONTEXT Who is Chipex? Chipex is a UK brand in car paint repair. In the UK, Chipex is already well established: they are a market leader with 19 years of authority and over 100 sales per day. In the Netherlands, Chipex is still relatively unknown and only just getting started. The challenge is therefore not only about performance, but mainly about trust and local relevance. Products & USPs Chipex sells paint repair kits for cars and motorcycles. The core products are the Lite Kit, Plus Kit and Pro Kit. Each kit includes paint, blending solution and polish. The product helps car owners repair paint damage, stone chips or scratches themselves. Chipex stands out through: Colour match via registration / colour tool Chipex helps customers find the correct colour through a colour matching tool, combined with a 100% colour match guarantee. At the moment, Chipex is the only brand in the Netherlands that can offer this approach across 28 major car brands. This is an important temporary competitive advantage. Premium 3-step process instead of just a paint pen Chipex should be positioned as a premium solution that delivers a better and less visible end result. The blending solution is a key part of this. It is not just about “applying paint”, but about making the old and new paintwork blend together more smoothly. AutolakOpMaat has a stronger local trust position in the Netherlands. They sell spray cans, paint pens, tins of car paint and complete repair kits. Chipex should therefore not try to win by claiming “more product range”, but by building trust around the colour match, the end result and the ease of using the kit. GOAL & USE OF THE VIDEO’S The videos will be used in the Awareness layer on YouTube. Later, they should also be suitable for social campaigns, for example on Meta or TikTok. Main objective Make Chipex credible in the Netherlands as a premium, reliable and achievable solution for paint damage. The videos should mainly prove three things: Quality: this is not a cheap paint pen, but a complete repair kit with a better end result. Trust: Chipex currently still feels like a foreign brand. The videos should make the brand feel more local to the Dutch market, more human and more trustworthy. User confidence: the viewer should think: “I can do this myself, without going to an expensive bodyshop.” Important: the videos do not need to drive hard conversion directly. Their main role is to build mental availability. People should remember Chipex when they notice paint damage on their car. That is why the message should stay simple and recognisable: paint damage, correct colour, repair it yourself, car looking good again. TARGET AUDIENCE Possible persona, not exclusive: Men aged 40+, often with one or more cars. Usually a confident DIYer with a premium or well-maintained car, for example C-Class or higher. They want to maintain the appearance and value of their vehicle. Behaviour and motivation They notice a chip, scratch or stone chip and keep being annoyed by it. They want their car to look showroom-ready again. They would rather not go straight to a bodyshop if they can fix it themselves. They care about quality, the correct colour match and a clean end result. They may have doubts about ordering from a UK brand, import costs and delivery. Important for the creator The target audience is not someone who is simply looking for “a cheap little paint pen”. It is someone who takes their car seriously and is frustrated by visible paint damage. The emotion is therefore not only functional. It is also about pride, irritation and taking back control. TONE-OF-VOICE In the Netherlands, Chipex should feel less like a “UK webshop” and more like a reliable car care solution. Recommended tone of voice Down-to-earth, practical, confident in the quality, but not too polished or salesy. Do's: - Speak like a Dutch car owner, not like a sales page. - Use simple language: paint damage, stone chips, scratch, colour match, paint repair kit. - Build trust through real demonstrations and close-ups. - Show the quality instead of only claiming it. Don'ts: - No over-the-top TV shopping-style claims. - No English terms or literal translations in Dutch scripts. - No “cheapest solution” framing. Chipex is a premium product. - Do not start too technically. Start with the pain and recognition - first, then introduce the product. CREATIVE DIRECTION Premium product quality + Dutch recognisability + confidence in doing it yourself. Three key principles 1. The scripts should ideally be built around recognisable situations. 2. There should be clear visual proof of the 100% colour guarantee. 3. Show the 3-step process: apply, blend, polish. - Use close-ups of the damage before and after. - Use storytelling and connect to the user’s emotion. - Show how easy it is to find your color with the online tool - Practical guidelines - Use a Dutch creator. - Use a Dutch car, preferably dark paintwork / Dutch context. - Use terms people search for and understand, such as “lakstift auto”, “lakschade herstellen”, “steenslag repareren” and “kleurmatch”. Show the product in use, not just the packaging. Make the doubts explicit: “Will the colour match?” and “Can I do this myself?” Make the end result emotional: “your car looks good again.” Do not try to say too much in one video. It is better to test one clear promise per script.