Off-Page SEO & Digital PR Specialist for a European B2B CNC Manufacturer

## Job title Off-Page SEO & Digital PR Specialist for a European B2B CNC Manufacturer ## Job description We are looking for an experienced off-page SEO, link-building and digital PR specialist to improve the organic search and AI-search visibility of our European B2B manufacturing company: (link removed)/ We manufacture high-precision CNC-turned metal components for the automotive sector and other demanding industries. Our website is already technically and structurally optimized and available in multiple languages. We are therefore not looking for general on-page SEO services. The primary focus of this project is high-quality off-page SEO, authoritative brand mentions and genuine editorial backlinks. ## Target markets The campaign should focus on: * Germany * France * Czech Republic * Poland * Spain * Italy We already have localized website content for these markets. Backlinks and brand mentions should point to the most appropriate localized pages. ## Target audience Our target audience includes: * Purchasing and procurement managers * Automotive and industrial buyers * Mechanical and production engineers * Supply-chain managers * Companies looking for European CNC machining suppliers * Manufacturers requiring precision-turned metal components ## Relevant industries and website topics We are primarily interested in placements related to: * CNC machining and CNC turning * Precision engineering * Metalworking * Automotive suppliers * Mechanical engineering * Industrial manufacturing * European manufacturing and sourcing * Industrial automation * Quality management and manufacturing certifications * Supply-chain and procurement * B2B engineering ## Scope of work The selected specialist will be expected to: 1. Audit our existing backlink profile and online brand mentions. 2. Identify inconsistencies or outdated company information on existing business profiles and directories. 3. Perform a backlink-gap analysis of relevant competitors in each target country. 4. Develop a country-specific off-page SEO strategy. 5. Identify relevant industry publications, trade portals, associations, supplier directories and editorial opportunities. 6. Conduct genuine, manual outreach to website owners, editors, journalists and industry organizations. 7. Secure relevant editorial backlinks and brand mentions. 8. Find opportunities for expert contributions, company profiles, interviews, case studies and digital PR. 9. Improve our brand visibility in sources that may also be referenced by Google AI Overviews, ChatGPT, Perplexity and other AI-search platforms. 10. Provide a transparent monthly report containing all outreach and acquired placements. Quality and topical relevance are more important to us than the number of backlinks. ## Required backlink standards Every proposed website must be submitted for approval before publication. For every opportunity, please provide: * Domain name * Country and language * Website topic * Estimated organic traffic * Traffic trend and primary traffic countries * DR, DA or equivalent authority metric * Proposed article topic * Target page * Suggested anchor text * Link attribute: dofollow, nofollow or sponsored * Placement price, if applicable * Publication permanence * Example of a similar published article The surrounding content must be professionally written in the appropriate local language and relevant to the website’s real audience. All additional publisher or content costs must be disclosed and approved in advance. ## Prohibited methods We will not accept: * Private blog networks or PBNs * Owned or controlled link networks * Link farms * Expired domains repurposed for SEO * Automated backlinks * Bulk directory submissions * Low-quality profile links * Forum or blog-comment backlinks * Web 2.0 backlink packages * Social bookmarking * Tiered link-building * Generic guest-post websites covering unrelated topics * Websites with artificial or rapidly declining traffic * Casino, crypto, adult or other questionable outbound links * Mass-produced AI articles * Excessive exact-match anchor text * Undisclosed paid dofollow placements * Guaranteed rankings or guaranteed AI citations We reserve the right to reject any proposed website. ## Ideal candidate The ideal candidate should have: * Proven experience with international off-page SEO * Experience in B2B, manufacturing, engineering or automotive SEO * Established knowledge of European markets * Experience with multilingual outreach * Strong manual outreach and digital PR skills * Working knowledge of Ahrefs, Semrush or comparable tools * A clear understanding of Google’s link-spam policies * Excellent English communication * Access to native or fluent writers for the target countries ## Initial engagement We would like to begin with a paid one-month trial. The first month should include: * Backlink and brand-mention audit * Competitor and backlink-gap analysis * Country prioritization * A practical three-to-six-month campaign plan * A list of qualified outreach prospects * Initial outreach * A transparent progress report If the strategy, communication and prospect quality are good, this can become a long-term engagement. ## Application questions Please answer all the following questions: 1. Describe your experience with B2B manufacturing, engineering or automotive link-building campaigns. 2. Provide three examples of relevant backlinks or media placements you personally acquired. 3. Explain how you obtained each example: manual outreach, digital PR, expert contribution, paid placement or another method. 4. Which of our six target countries can you cover directly? 5. Do you work with native writers or outreach partners in these countries? 6. How do you identify and exclude PBNs, link farms and websites with manipulated SEO metrics? 7. Which tools do you use to evaluate backlink opportunities? 8. What would you deliver during the first month? 9. What is a realistic monthly target for high-quality placements? 10. Are content-writing and publisher fees included in your price or charged separately? To confirm that you have read the complete description, begin your proposal with the words: “CNC EUROPE”. Generic proposals and offers for hundreds of backlinks will not be considered.