Ad Operations Specialist

About sMedia sMedia is a digital advertising and SEO provider specializing in helping dealerships boost their sales and grow their market share. We focus on delivering effective, results-driven advertising solutions tailored to each dealership's needs. Our team takes a hands-on, collaborative approach, working closely with clients to ensure their advertising efforts hit the mark. We value growth, reliability, transparency, and curiosity in our work. We’re committed to helping our dealership partners thrive with clear, dependable strategies and a genuine interest in understanding and meeting their goals. By partnering with us, dealerships can expect to see improved sales performance and a stronger presence in the market. sMedia’s goal is to provide our customers with high-quality products and services combined with an excellent, transparent experience. We’re looking for team members who are accountable, passionate about digital advertising and automotive, and who will speak up and actively participate in improving our Customer Experience. Role Purpose The Ad Ops Specialist is a fast, highly disciplined, execution-focused resource dedicated to rapid campaign deployment, account edits, and budget maintenance. Operating in Canadian business hours via Upwork, this role turns ticket requests into completed tasks with speed and precision. Type: Full-time (Offshore / Upwork Contract) Working Hours: Must align with Canadian/North American EST or CST business hours. Execution Boundary: Focused purely on task execution based on established blueprints and campaign structures - no direct client contact or custom strategy design. Key Responsibilities Rapid Campaign Deployment: Build and launch paid campaigns across Google, Meta, Microsoft, and TikTok using pre-built blueprints or automated deployment tools (e.g., Fluency). Ticket Resolution: Execute daily client account edits (budget adjustments, ad copy updates, geo-targeting tweaks, creative swaps) within 24-hour SLAs. Technical Pixel & Tag Setup: Apply standard tracking pixels, conversion events, and audiences per launch blueprints. Daily Account Pacing: Perform routine daily budget checks across assigned accounts. Maintenance & Clean Up Projections: assist with special projects and help to maintain manager accounts KPIs Ticket SLA Compliance (98% completed on time) First-Pass QA Pass Rate (95% error-free on initial submission) Average Task Completion Speed