Organic Marketing Manager (SEO + Social + PR) — DTC Wellness Brand Launch

Organic Marketing Manager (SEO + Social + PR) — DTC Wellness Brand We're Snugwell, a premium direct-to-consumer wellness brand launching on Shopify in the senior-care space. Our positioning is warm, dignity-first, and stigma-free — a modern wellness brand, not a medical supplier. Paid media, brand, and copywriting are already covered. We're hiring one person to own our organic growth across SEO, organic social, and light digital PR. What you'll deliver Organic SEO: keyword and search-intent strategy, on-page optimization (titles, meta, headers, internal linking, product/collection pages), technical SEO (site health, page speed, schema/structured data), and monthly reporting on rankings and organic traffic. Content strategy: build the content roadmap and write briefs our copywriter executes; optimize existing web and blog copy. Organic social: own the content calendar across Instagram, Facebook, and TikTok — captions, scheduling, community engagement, and UGC/creator coordination. Digital PR: earn backlinks and mentions from caregiver, senior-living, and wellness sites through outreach, guest posts, and product reviews. Skills required 3+ years driving organic growth for eCommerce/DTC brands (Shopify a strong plus) SEO strategy + technical SEO, with tools like Ahrefs or SEMrush On-page optimization and content strategy Organic social management and social copywriting UGC/creator coordination Digital PR / link-building outreach GA4 and Search Console reporting Strong writing with an empathetic, dignity-first tone (no shame or fear language) Communication & how we work Weekly check-in plus async updates via email A shared content calendar and a simple monthly performance report Clear briefs and fast feedback from our side; we value initiative and data-driven decisions over guesswork