Organic Social / Content Lead Needed for New DTC Consumer Brand

We are launching a premium DTC tropical cleaning brand built more like a beauty, wellness, and lifestyle brand than a traditional cleaning company. Demos: Women 25-35 Think: Rhode, Summer Fridays, Sol de Janeiro, Lola Blankets, Gruuns — brands that took a functional product and built an emotional connection, community, and identity around it. We are looking for a **SCRAPPY organic social/content operator** to help build the brand from the ground up. This is NOT a role for someone who only creates content calendars or provides strategy. We need someone who can think creatively, tell stories, edit content, and consistently ship. What you will do: Content Creation & Editing * Turn raw content (founder videos, product footage, behind-the-scenes, customer content, etc.) into engaging TikToks/Reels/short-form videos * Edit clips, add hooks, captions, text overlays, music, and other elements to make content feel native * Repurpose content across TikTok, Instagram, and other channels * Create, test, and iterate on a high volume of content Brand Storytelling * Help define the brand voice and content direction * Turn our founder journey, product, customers, and mission into compelling stories * Develop recurring content series, ideas, and formats that build community * Find creative ways to make cleaning feel like a lifestyle brand Organic Growth * Identify trends, formats, and conversations we can participate in * Study what is working across beauty, wellness, lifestyle, and DTC brands * Analyze performance and double down on what works Ideal candidate: You have: * Helped grow DTC/ecommerce brands through organic social, influencer, community, or content * Built an audience or brand presence from scratch (personal or professional) * Strong creative taste and an eye for premium, aspirational content * The ability to take raw ideas/assets and turn them into content people want to watch and share * Strong storytelling instincts — understanding not just what to post, but why people care We are looking for someone who is: * Hands-on and execution focused * Comfortable moving quickly and testing ideas * Passionate about building brands from zero ## Important: Please show us exactly what you have created. This can include: * Brands/accounts you have helped grow * Personal TikTok/Instagram accounts * Content you personally filmed, edited, wrote, or produced We care LESS about titles and more about seeing proof that you have great taste and know how to tell stories. Hustlers Over Resumes. Ideal background: * DTC/ecommerce brands * Beauty, skincare, wellness, fashion, lifestyle, home, fragrance, or CPG * Startup/founder-led brands We are open to: * Individual creators/operators * Very small creative teams (1-3 people) We are NOT looking for a large agency or someone who only provides "Strategy". You will work directly with the founding team as we build this brand from the beginning. We will support you with anyone/anything you need. We believe this brand has the ability to go the distance and are only looking to work with other hard working, enthustiastic entrepreneurs. If this seems interesting, please apply!