Outbound Email & Deliverability Specialist — NZ Digital Agency (Hourly + Performance Bonus)

We are a premium digital agency based in New Zealand. We help service and trades businesses grow through high-performance websites, digital marketing, and long-term online growth. We have warm opportunities in our pipeline already, along with referrals and inbound enquiries. We're now building a predictable outbound channel to run alongside those, with a long-term opportunity for the right person. The role: Own outbound execution end to end: infrastructure, deliverability, list building, sending, and follow-up, working from the ICP, offer, and messaging we provide. This is an execution role for someone technically strong in the mechanics of cold email that actually lands and converts, not a strategy role. What you'll manage: - Domain and inbox setup, warmup, SPF/DKIM/DMARC - Prospect sourcing and list building against our ICP - Sending and managing sequences using our messaging - Monitoring deliverability and fixing issues before they hurt reply rates - Booking qualified calls into our calendar - Weekly reporting on sends, deliverability, replies, and meetings held - Flagging what's working and what isn't, with data, so we can adjust together What we manage: positioning, offer, ICP, messaging direction, sales calls, delivery. What success looks like: We are not interested in vanity metrics. We don't care about number of emails sent, open rates, or click rates. Success is measured by qualified conversations, qualified meetings booked, sales opportunities created, pipeline growth, consistent revenue opportunities, and continuous optimization and improvement. Who we want: Someone who has built outbound systems before, generated qualified meetings consistently, worked with agencies or B2B service businesses, has a deep understanding of cold email infrastructure and strong knowledge of deliverability, has managed outbound campaigns end to end, communicates excellently, thinks strategically, works in a data-driven way, and is looking for a long-term relationship, not a one-off gig. Who we want: Someone who has built outbound systems before, generated qualified meetings consistently, worked with agencies or B2B service businesses, has a deep understanding of cold email infrastructure and strong knowledge of deliverability, has managed outbound campaigns end to end, communicates excellently and thinks strategically. Compensation: USD $20-40/hr, approx 25-40 hrs/month, plus a bonus of USD $30-50 per qualified meeting held. To apply, answer: 1. Walk us through a cold email infrastructure setup you've built from scratch 2. Share reply rate and meeting-held-rate numbers from a past campaign, and what you changed when performance dipped 3. Have you worked with a B2B service or trades business before? 4. What's your process for keeping a sending domain out of spam as volume increases? 5. Describe a campaign that didn't work, what you diagnosed as the cause, and what you did about it.