Outreach Marketing for Animal Shelters

Description: I'm the author of Christmas Kats, a holiday novel about Mrs Claus, animal rescue, adoption and shelter life. Target audience is teens and adults. To promote the book and movie (in the works), I want to set up a campaign with animal shelters, cat cafe's and other adoption and rescue agencies, where as anyone who adopts an animal between now and Christmas, gets a free e-copy of the book... (via a QR code/link the shelter displays). There is No cost, no paperwork for the shelter, no purchase for the adopter. Participating shelters, etc., will get a shout-out on our website (Christmaskats.com) to help promote animal adoption, etc. Applicants task will consist of the following... Email/message and call shelters and rescues inviting them to participate. Send each shelter their unique QR code/link once they agree. Draft a promotional flyer/template to send to each shelter/adoption center, etc. Track outreach in a shared spreadsheet (contacted, responded, agreed, declined, link sent) One follow-up touch on non-responders Coordinate the redemption system. Milestones: 1: Set up campaign, flyers, qr codes, etc and outreach to First 50 shelters. Set up tracking analytics spreadsheet. 2: 200 total shelters contacted and confirmed as participants; links sent to all who've agreed so far 3: 500 plus total shelters contacted and confirmed as participants; follow-up round complete on non-responders 4: Final report: full outreach list, response rates, all agreed shelters confirmed with links sent