Overhaul Shopify SEO

We are looking for an experienced Shopify SEO specialist to complete a comprehensive SEO improvement project for an established ecommerce website. We have already completed an initial SEO analysis and identified several issues affecting organic rankings, Google Shopping visibility, site performance, and visibility within AI-powered search platforms. We need someone who can work directly inside Shopify and implement the fixes, not simply deliver another audit or list of recommendations. Project Scope Technical Shopify SEO • Find and fix crawl errors, including 4xx errors and broken internal links • Identify and resolve indexing and crawlability issues • Fix pages with missing H1 tags or improper heading structures • Fix links with missing or ineffective anchor text • Identify pages with insufficient internal links • Improve internal linking between blog posts, product pages, collection pages, and other priority pages • Review and improve Shopify site architecture • Recommend and implement SEO-friendly URL structures where changes can be made safely • Create or optimize XML and HTML sitemaps • Review navigation, footer links, breadcrumbs, blog categories, and collection structure • Identify and resolve duplicate-content and canonicalization issues • Review robots.txt and other crawl directives • Confirm Google Search Console and GA4 are configured correctly • Implement appropriate redirects and avoid unnecessary loss of existing authority Mobile Performance and Core Web Vitals • Audit the Shopify theme for mobile performance issues • Improve page speed and Core Web Vitals • Reduce unnecessary scripts, applications, image weight, and render-blocking resources • Improve loading performance, interactivity, and visual stability • Preserve the website’s design, functionality, analytics, and conversion tools while making performance improvements • Document any issues that require theme-development work outside the agreed scope On-Page SEO • Conduct keyword research for relevant non-branded, commercially valuable searches • Map target keywords to product, collection, blog, and landing pages • Optimize product and collection page copy for relevant searches • Rewrite or improve title tags and meta descriptions Correct missing, duplicate, excessively long, or poorly optimized metadata • Optimize H1 through H6 heading structures • Add descriptive alt text to relevant images • Improve content organization, readability, and • search intent alignment • Identify keyword gaps based on competitor rankings • Recommend new collection pages, landing pages, pillar pages, and supporting articles • Improve SERP click-through rates through stronger titles and descriptions Structured Data • Audit the store’s existing structured data and identify conflicts caused by the Shopify theme or installed applications • Correct invalid, incomplete, or duplicate schema Implement and validate appropriate structured data, including: • Product schema • Merchant Listing schema • Review and AggregateRating schema, where eligible • Breadcrumb schema • Organization schema • Article schema • FAQ schema, where appropriate • Test implementation using Google’s Rich Results • Test and Schema Markup Validator • Confirm that product pages are eligible for relevant Google rich results Google Merchant Center • Audit the Shopify product feed and Google Merchant Center setup • Fix product feed errors, warnings, and disapprovals • Optimize product titles, descriptions, categories, images, and attributes • Improve eligibility and visibility within Google Shopping and free product listings • Confirm that product data displayed by Google matches the Shopify store • Identify any ongoing feed issues caused by Shopify applications or integrations Content and Internal Linking • Develop a keyword and content map based on realistic ranking opportunities • Identify immediate opportunities, competitor gaps, and longer-term topics • Recommend pillar pages and supporting content clusters • Create a prioritized content plan • Provide recommendations for FAQs on relevant product and collection pages • Ensure new and existing content links naturally to relevant commercial pages • Identify content that should be updated, consolidated, redirected, or removed AI Search Visibility • Improve the site’s structure and content for visibility within ChatGPT, Perplexity, Gemini, and Google AI Overviews • Create or recommend answer-first content and clearly structured FAQ sections • Improve brand and entity signals across the website • Review whether AI crawler directives or an llms.txt file would provide a legitimate benefit • Recommend methods for earning credible brand mentions, reviews, citations, and user-generated content • Do not use fabricated reviews, spammy backlinks, fake Reddit engagement, or other tactics that could harm the brand Required Deliverables The project should result in completed Shopify implementations, not just recommendations. Deliverables should include: • Baseline report documenting current rankings, traffic, indexing, technical health, Core Web Vitals, structured data, and Merchant Center status • Prioritized implementation plan • Completion of all agreed technical and on-page fixes • Keyword-to-URL map • Optimized metadata and heading structures • Corrected internal-linking structure • Validated structured-data implementation • Optimized Google Merchant Center feed • Prioritized content roadmap • Before-and-after technical crawl • Final report detailing every change completed • Documentation of anything that could not be completed and why • Recommendations for the next 90 days • Confirmation that all changes were tested on mobile and desktop Required Experience • Proven Shopify SEO experience • Ability to make changes directly within Shopify, including theme-level changes when required Knowledge of Shopify Liquid, theme architecture, JavaScript, applications, and structured data • Strong technical SEO and ecommerce SEO experience • Experience improving Core Web Vitals without breaking site functionality • Experience with Google Merchant Center and Shopify product feeds • Familiarity with Google Search Console, GA4, PageSpeed Insights, Screaming Frog, Ahrefs, Semrush, or comparable tools • Experience with consumer products, supplements, food, beverage, wellness, or other ecommerce brands is preferred • Strong written English and attention to detail Proposal Requirements Please provide an estimate of the time needed to complete this scope. Your proposal should include: • Your total price estimate (time estimate * hourly rate) • Exactly what is included in that price • Estimated project timeline • Any items from the scope that are excluded • The number of revision or remediation rounds included • Examples of Shopify stores where you personally implemented similar fixes • Before-and-after results from at least two relevant projects • Which tasks you will complete yourself and which, if any, will be subcontracted • Which SEO tools are included and whether we would need to purchase anything separately • What access you will need to Shopify, Google Search Console, GA4, and Google Merchant Center Please also explain how you would approach the first two weeks of the project. We are not looking for a general SEO audit, automated report, link-building package, or monthly retainer proposal. We want an experienced Shopify specialist who can diagnose, implement, test, and document the work. Begin your proposal with the phrase “Shopify SEO implementation” so we know you reviewed the complete posting.