PPC Expert for Campaign Management

We are a US-based telehealth company focused on GLP‑1 weight loss, TRT, and other health services. We’re looking for an experienced Campaign Manager to plan, launch, and optimize compliant digital marketing campaigns for patient acquisition. You must have direct experience with telehealth or regulated healthcare marketing and understand the extra scrutiny around GLP‑1s and hormone therapies. Responsibilities Plan, launch, and manage patient acquisition campaigns for: GLP‑1 weight loss programs (e.g., semaglutide/tirzepatide‑based programs) Testosterone replacement therapy (TRT) and men’s health Run and optimize multi‑channel campaigns: Meta (Facebook/Instagram), Google, possibly TikTok and programmatic Landing pages, email/SMS nurture, retargeting Create and/or guide compliant: Ad copy, creatives, headlines Landing pages, lead forms, and funnels Ensure strict compliance with: HIPAA and patient privacy (PHI handling, tracking, consent, BAA awareness) FTC and FDA guidelines around medical/weight‑loss claims Platform rules for prescription drugs, weight loss, and hormone therapy Rules about before/after photos, testimonials, guarantees, and income/weight‑loss claims Work with our internal team to: Define and refine target audiences (by condition, demographic, intent) Develop positioning and value propositions that are accurate and non‑misleading Review disclaimers, risk/side‑effect language, and consent flows Own performance and reporting: Set KPIs (CPL, CPA, qualified consults, show rate, start rate, LTV) Run A/B tests on creatives, offers, and funnel steps Provide weekly reporting and clear recommendations Stay on top of: Changes in ad policies related to GLP‑1, weight loss, and TRT Trends and best practices in telehealth and DTC health marketing Requirements Direct experience running telehealth or regulated healthcare lead‑gen campaigns (preferred if in: GLP‑1 or weight‑loss clinics TRT/men’s health, HRT, or similar Online pharmacies or prescription-based services) Demonstrated success with: Meta and/or Google Ads for patient acquisition Scaling spend while keeping CPL/CPA within target Strong understanding of: HIPAA/privacy issues in marketing (PHI, remarketing boundaries, consent) Restrictions around: Promising specific results (e.g., “lose X lbs in Y days”) Discussing off‑label use Before/after photos, testimonials, and incentives Ad review processes and common reasons for disapproval in this niche Ability to: Write or edit compliant marketing copy (ads, landing pages, emails) Map and optimize funnels from ad click → intake → consult → start Use analytics tools (Google Analytics, ad dashboards, basic attribution) Excellent communication, documentation, and ability to work independently with regular updates. Nice to Have Prior work specifically with: Semaglutide/tirzepatide telehealth programs TRT, ED, men’s health, or HRT brands Experience with: CRM/EMR and telehealth intake systems (e.g., GoHighLevel, HubSpot, Klaviyo, Stripe, etc.) Call center or show‑rate optimization Building compliant tracking setups (e.g., server‑side tracking, consent mode) Project Details Engagement: Ongoing Hours: [tbd] hours per week Duration: [3‑month trial, with potential for long‑term] Budget: [$60-$90hr) How to Apply Please include: A short summary of your experience with: GLP‑1/weight‑loss, TRT, or other prescription telehealth campaigns 2–3 examples of campaigns you’ve managed: Niche, ad platforms, monthly ad spend, key metrics (CPL/CPA), and your role A brief explanation of: How you keep GLP‑1 and TRT campaigns compliant (claims, creatives, tracking, privacy) Links or screenshots (with redacted data if needed) showing relevant work (ads, funnels, reports).shots (with redacted data if needed) showing relevant work (ads, funnels, reports).