Paid Ads Expert - Social, Whitelisting

🌎 Join a 17-year-old award-winning agency running performance-driven creator campaigns for some of the most exciting consumer and immersive brands in North America 📲 Own the engine behind influencer whitelisting and creator-led paid ads — where brand love meets measurable ROAS About the Company We're a PR and digital marketing agency helping iconic consumer brands grow through influencer marketing, public relations, and social media. Our mission: build cult brands with superfans who do the marketing for them — not by following culture, but by becoming part of it. We serve two main client verticals: consumer brands (in food & beverage and health & wellness), and immersive experiences (ticketed, multi-location concepts like enrollment programs, in-mall activations, VR art experiences, and museum-style experiential brands). Our roster includes some of the world's most recognized consumer, entertainment, and social media companies. OUR COMPANY VALUES guide our team and shape our culture: 🚀 Proactivity: We act before we're asked ❤️ Passion: We care deeply about our work and the impact it creates 🔑 Ownership: We treat our clients' businesses as if they were our own 📈 Results: We hold ourselves to the highest standards and push past industry benchmarks About the Role We're looking for a remote Paid Ads Specialist – Influencer Whitelisting to own the day-to-day setup, optimization, and reporting of creator-led paid campaigns across Meta, TikTok, and other social platforms. In this role, you’ll be the bridge between the influencer team and performance marketing: turning organic creator content and UGC into high-performing ads, managing creator permissions/whitelisting, and optimizing campaigns for full-funnel results. You’ll build and manage campaigns from the ground up — structuring ad accounts, setting up Partnership/Branded Content ads, testing creatives and audiences, and making fast, data-backed decisions. This role exists because our influencer work is scaling fast, and we need a dedicated specialist to maximize performance from creator content while freeing the influencer team from waiting on “Paid” to make every move. You’ll be inside the numbers daily, sharing insights with both the influencer and client teams, and helping shape how we think about creator-led performance. Our IDEAL CANDIDATE brings 3–5 years of hands-on experience running paid social campaigns (ideally with influencer/UGC assets), understands how to set up and manage whitelisting/Partnership Ads, and can speak fluently in ROAS, CPA, and incrementality. You’re just as comfortable inside Ads Manager as you are collaborating with creators and account teams. You’re proactive, obsessed with testing, and excited by the challenge of turning great content into profitable campaigns at scale. Performance Metrics: Your performance will be measured by ROAS, CPA/CAC, conversion volume, and speed/impact of optimizations on creator-led campaigns. Reporting Structure: You’ll be part of the Influencer + Performance pod. This position reports directly to the Head of Performance Marketing, with a dotted line into the Influencer Marketing Lead. You’ll be doing things like: Influencer Whitelisting & Permissions Setting up and managing creator permissions for Partnership/Branded Content ads on Meta, TikTok, and other relevant platforms Coordinating with the influencer team to ensure all contracts include the correct whitelisting/usage clauses and timelines Troubleshooting access issues, permissions, and technical glitches directly with creators and platform support as needed Maintaining an up-to-date internal tracker of whitelisted creators, allowed handles, usage windows, and spend caps Campaign Setup & Management Building and launching paid campaigns using influencer and UGC creative (Meta Ads Manager, TikTok Ads Manager, etc.) Structuring campaigns for full-funnel performance: awareness, engagement, traffic, lead gen, and conversions Setting up targeting (interest, lookalike, retargeting, geo-based) aligned with client objectives and franchise/location structure where applicable Implementing tracking (pixels, events, UTMs) in collaboration with the technical and analytics team to ensure accurate attribution Optimization & Testing Running ongoing creative, audience, and placement tests to improve CTR, CVR, CPA, and ROAS Identifying top-performing creators, assets, hooks, and formats — and feeding those insights back to the influencer and social teams Making proactive optimization decisions daily/weekly without waiting for direction — pausing underperformers, reallocating budgets, and spinning out winners Testing landing pages and funnels in partnership with the broader performance and client teams Measurement, Reporting & Insights Owning performance dashboards and weekly/monthly reporting on creator-led campaigns (impressions, engagement, clicks, conversions, ROAS, CAC, etc.) Providing clear, actionable insights to the influencer team: what’s working, what’s not, and what we should test next Helping define and refine a standard measurement framework for influencer campaigns across clients, including full-funnel KPIs (awareness, engagement, conversions, ROAS, ROI) Translating performance data into simple, client-ready narratives and recommendations Cross-Team Collaboration Working hand-in-hand with the influencer team to brief content with performance in mind (hooks, CTAs, length, framing) Partnering with social media managers to align organic and paid strategies and avoid channel cannibalization Joining client calls as needed to walk through performance, explain tests, and recommend next steps Sharing platform and algorithm updates that impact creator-led ads, and suggesting shifts to strategy Internal Operations & Systems Keeping campaign trackers, budgets, and status docs up to date in Notion or similar tools Maintaining clean account structures and naming conventions so everyone can understand what’s running at a glance Documenting processes and learnings so we can scale influencer whitelisting and creator ads across more clients and markets Using AI tools for first-pass analysis or summaries, while owning the final decisions and recommendations Skills & Qualifications 3–5 years of hands-on experience in roles like Paid Social Specialist, Performance Marketing Specialist, Media Buyer, or similar Proven track record running Meta and/or TikTok ads with clear performance outcomes (ROAS, CPA, conversion goals) Experience setting up and managing influencer whitelisting/Partnership Ads/Branded Content ads (or a strong understanding of how it works and eagerness to own it) Strong analytical skills — comfortable working in Ads Manager, Google Analytics, and reporting tools to interpret data and make decisions Excellent written and verbal English — clear, concise communicator on Slack, email, and client calls Highly organized with strong attention to detail; able to manage multiple client accounts and campaigns simultaneously Proactive problem-solver who flags issues early and comes with recommendations, not just screenshots Comfortable being measured against performance KPIs — and motivated by improving them over time Genuine interest in influencer marketing, the creator economy, and consumer brands