Paid Ads Manager for Multiple Brands

Posted 2 days ago

Worldwide

Summary

FULL TIME Paid Media / Ads Manager; Multi-Brand Portfolio (Construction, Restaurants, Franchising) We're seeking an experienced paid media manager to own and optimize advertising across our full portfolio of brands: a construction company, two restaurant brands, and the franchise development arms of both restaurant concepts. Scope of Work Plan, launch, manage, and optimize paid campaigns across Meta, Google, LinkedIn, TikTok, and Apple Maps Ads Manage budgets and performance across five distinct brands with different audiences and objectives (local consumer demand, online food ordering, B2B construction leads, and franchise recruitment) Partner with our in-house marketing team, who produce all creative assets, to brief, test, and iterate on ad concepts Coordinate with our IT team to ensure pixels, conversion tracking, and event setup are implemented correctly, and that leads route to the appropriate CRM, brand channel, and online ordering platforms Deliver daily, weekly, and monthly performance reporting with clear analysis of what's working, what isn't, and where budget should shift Provide actionable creative feedback to the marketing team based on performance data to improve efficiency over time Requirements Proven experience managing multi-brand or multi-location paid media budgets Direct experience in retail, restaurant, or food service advertising — e-commerce-only backgrounds will not be a fit Strong command of Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, TikTok Ads Manager, and Apple Maps Ads Working knowledge of pixel implementation, conversion tracking, and lead routing Comfortable collaborating cross-functionally with creative and technical teams Clear, consistent communicator with a reporting discipline Preferred Franchise development or franchise recruitment advertising experience Experience advertising for home services, contracting, or construction Familiarity with online food ordering platforms and local/geo-targeted campaign strategy To Apply Please include relevant case studies or campaign results, the monthly ad spend you've managed, and the platforms you've worked in most extensively.

  • More than 30 hrs/week
    Hourly
  • 6+ months
    Duration
  • Intermediate
    Experience Level
  • $7.00

    -

    $13.00

    Hourly
  • Remote Job
  • Complex project
    Project Type
  • Contract-to-hire
    This job has the potential to turn into a full time role
Skills and Expertise
Mandatory skills
Facebook
Internet Marketing
Nice-to-have skills
Social Media Marketing
Activity on this job
  • Proposals:10 to 15
  • Last viewed by client:2 days ago
  • Interviewing:
    0
  • Invites sent:
    0
  • Unanswered invites:
    0
About the client
Member since Feb 22, 2024
  • United States
    12:40 AM
  • Large company (100-1,000 people)

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