Paid Ads Strategy Consultant — E-commerce (Meta, TikTok, Snapchat) — Ongoing, Weekly Check-in

═══════════════════════════════════ JOB DESCRIPTION ═══════════════════════════════════ We're looking for an experienced paid ads strategist/consultant to set the direction for our paid social advertising (Meta, TikTok, Snapchat) for an established e-commerce store selling children's safety products in Saudi Arabia. This is NOT a hands-on daily execution role. We already plan to hire a separate freelancer to handle day-to-day campaign management, monitoring, and optimization. Your job is to: - Build a clear, practical paid ads strategy across our active platforms - Define the KPIs and performance benchmarks the daily-execution freelancer will be measured against (ROAS, CPA, CTR, Quality Ranking thresholds, budget pacing, etc.) - Review performance in a weekly check-in call with us and adjust strategy as needed - Help us evaluate and select the right freelancer for the daily execution role once the strategy is set — including reviewing candidates, suggesting interview questions, or sitting in on interviews if needed ═══════════════════════════════════ WHAT WE'RE CURRENTLY WORKING WITH ═══════════════════════════════════ - E-commerce store (Salla platform), children's safety products, Saudi Arabia market - Running paid campaigns across Meta, TikTok, and Snapchat - Ad spend is currently modest (early-growth stage) — this is a strategic, not high-volume, engagement - We use Windsor.ai to consolidate ad performance data across platforms ═══════════════════════════════════ RESPONSIBILITIES ═══════════════════════════════════ - Audit current campaign structure, targeting, and performance across Meta/TikTok/Snapchat - Design or refine an overall paid ads strategy aligned with business goals (sales growth, ROAS targets, seasonal pushes) - Set clear, measurable KPIs and reporting standards for ongoing campaign management - Lead a weekly 30–45 minute strategy check-in call with us to review performance and adjust direction - Provide guidance on budget allocation across platforms and campaigns - Assist in defining the scope and evaluation criteria for a separate freelance media buyer we'll hire to execute the strategy day-to-day - Optionally: review shortlisted freelancer candidates and advise on the best fit ═══════════════════════════════════ WHAT THIS ROLE DOES NOT INCLUDE ═══════════════════════════════════ - No daily campaign management or hands-on ad account work (a separate freelancer will own this) - No ad copywriting or creative production — content direction stays in-house - No direct customer communication ═══════════════════════════════════ REQUIREMENTS ═══════════════════════════════════ - Proven experience as a paid social ads strategist or performance marketing consultant, ideally with e-commerce clients - Strong working knowledge of Meta Ads Manager, TikTok Ads Manager, and Snapchat Ads — enough to audit and set strategy, even if you won't be executing directly - Comfortable defining KPIs, reporting frameworks, and evaluation criteria for other team members/freelancers - Experience with the Saudi/GCC market or similar markets is a strong plus - Fluent, professional English — all communication (calls, reports, messages) will be in English - Reliable availability for a fixed weekly call ═══════════════════════════════════ ENGAGEMENT DETAILS ═══════════════════════════════════ - Type: Ongoing, part-time/advisory (not full-time) - Structure: Weekly check-in call + async availability for questions between calls - Location: Open to candidates globally - Budget: [Insert your rate — hourly or fixed weekly/monthly retainer] ═══════════════════════════════════ TO APPLY ═══════════════════════════════════ Please include: 1. A brief overview of your experience with e-commerce paid ads strategy (not just execution) 2. An example of a KPI framework or reporting structure you've set up for a client or freelancer to follow 3. Your availability for a weekly call (please note your timezone) 4. Your proposed rate structure (hourly / weekly / monthly retainer)