Paid Media Agency for DTC Apparel Brand | Meta, Google & TikTok

Paid Media Agency for DTC Apparel Brand | Meta, Google & Seasonal TikTok Summary We’re a fast-growing, lean DTC apparel brand with a strong creative pipeline and an experienced internal team. We run paid media across Meta, Google, and TikTok and are looking for a performance marketing agency to take ownership of paid media across all three channels. We’re specifically looking for a partner that works well with growth-stage DTC brands, understands seasonality, and can operate as an extension of our internal team. We care just as much about proactive strategy, communication, and creative direction as we do about media buying. This is intended to be a long-term agency relationship, not a short-term project. The Opportunity You’ll take ownership of paid media strategy and day-to-day management across: * Meta Ads * Google Ads * TikTok Ads, seasonally Our category is highly seasonal. January through July is our primary season, while August through December is materially lower-volume. TikTok is generally only active when spend and performance justify it, so we’re specifically looking for an agency comfortable with a flexible/seasonal structure rather than charging us for inactive channels. Our goal is to consolidate paid media under one accountable partner that can see the entire acquisition picture, allocate spend intelligently across platforms, and help us scale profitably. What You’ll Own Cross-Channel Strategy * Develop and own paid acquisition strategy across Meta, Google, and TikTok * Recommend budget allocation across channels based on marginal performance and business objectives * Adjust strategy appropriately between peak and off-season periods * Identify opportunities to scale while protecting efficiency * Proactively surface performance issues, opportunities, and recommended changes rather than waiting for our team to identify them Meta * Full campaign and account management * Prospecting, retargeting, catalog, and promotional strategy * Budget pacing and scaling * Audience and campaign structure testing * Creative testing and iteration * Regular auditing and account hygiene * Monitoring ROAS, CPA, CVR, MER/blended performance, and conversion volume Google * PMax, Shopping, branded search, non-brand search, and applicable video campaigns * Budget allocation and pacing * Feed and asset optimization * Search term and keyword management * Creative asset refreshes * Google Ads / GA4 / GTM hygiene and conversion tracking oversight * Ongoing testing and optimization TikTok * Seasonal campaign management when TikTok is active * TikTok-native creative and testing strategy * Budget pacing and scaling * Spark Ads and other relevant campaign formats * Ability to pause/deprioritize TikTok during periods when the economics don’t justify maintaining meaningful spend Creative We have a strong internal creative pipeline and regularly produce professional campaign shoots, UGC, founder-led content, product imagery, and other raw assets. We’re looking for an agency that can turn those assets into performance creative, not simply upload what we hand over. Ideally, your team can: * Provide creative strategy based on paid performance * Identify concepts, hooks, formats, and messaging we should be producing more of * Produce static ads and video edits from supplied assets * Refresh creative proactively as performance changes * Communicate upcoming creative needs to our internal team with enough lead time to execute * Use performance data to inform future shoots and content production Please clearly outline what creative production is included in your retainer, including approximate monthly static/video output and revision policy. Measurement & Tech Stack Our stack includes: * Shopify * Meta Ads * Google Ads * TikTok Ads * Google Analytics 4 * Google Tag Manager * Triple Whale * Slack * Google Workspace We use third-party attribution and blended business performance alongside platform reporting when evaluating results. Experience with Triple Whale, Northbeam, or similar attribution platforms is strongly preferred. We’re looking for an agency that understands attribution nuance and won’t simply report platform ROAS back to us without considering the broader business. What We’re Looking For * Demonstrated experience managing paid acquisition for DTC e-commerce brands at our stage * Strong experience with women’s apparel, fashion, swimwear, intimates, or adjacent female-focused consumer brands preferred * Deep hands-on expertise across both Meta and Google * Genuine TikTok expertise rather than treating TikTok as an extension of Meta * Proven experience scaling brands profitably while maintaining efficiency * Strong performance-creative capabilities * Comfortable operating through significant seasonality * Experience with Triple Whale, Northbeam, or similar attribution tools * Proactive, strategic communication * Senior involvement in our account * Ability to identify problems and opportunities before our internal team has to flag them * Comfortable working collaboratively with a lean, highly involved internal team We are not looking for an agency where the senior team handles the sales process and the account is subsequently handed to a junior media buyer. Please be transparent about who would actually manage our account day to day. Engagement & Pricing Our business has significant seasonality: In-season: January–July Off-season: August–December Media spend varies materially between these periods, and TikTok may be paused entirely during portions of the off-season. We’re therefore looking for an agency comfortable with a seasonal retainer structure that reflects actual account complexity, spend, and active platforms. Please provide your expected pricing or pricing structure in your initial response. We want to establish budget alignment before scheduling discovery calls. We are open to an initial commitment period with a performance/relationship review after the first few months. Communication We value proactive communication and want the agency to function as an extension of our team. Our preference is: * Shared Slack channel for day-to-day communication * Proactive performance updates throughout the week * Regular strategy/performance calls * Clear visibility into what is working, what isn’t, what is being tested, and what happens next * Early flagging of performance issues rather than waiting for a scheduled reporting call To Apply Please include: 1. 3–5 relevant DTC clients you’ve managed, ideally apparel/fashion brands, including approximate revenue or ad-spend ranges and results where permitted. 2. Your experience managing Meta + Google + TikTok under one cross-channel strategy. 3. Who would actually manage our account day to day, including their seniority and approximate number of accounts they manage. 4. Your approach to performance creative, including what your team produces versus what you require from the client. 5. Approximate monthly creative output included in your proposed engagement. 6. Your experience with Triple Whale, Northbeam, or similar third-party attribution. 7. How you approach budget allocation and measurement when platform attribution conflicts with blended performance. 8. An example of how you’ve handled a highly seasonal DTC account. 9. Your standard communication cadence and typical response time. 10. Your proposed in-season and off-season pricing, including how pricing changes when TikTok is paused or media spend decreases materially. Please include pricing or a realistic pricing range in your response. We will not schedule a discovery call without first confirming general budget alignment. We’re not looking for the largest agency or the flashiest pitch. We’re looking for a highly capable, accountable team that wants to build a long-term relationship with a growing DTC brand and can operate as a true extension of our internal team.