Paid Media Consultant – Google, LinkedIn & Meta Ads

About the Role We’re looking for an experienced, hands-on Paid Media Practitioner/Consultant to help our team build the skills, processes, and playbooks needed to effectively manage paid advertising across multiple channels. We are specifically looking for someone who has personally run campaigns and can teach a team how to execute effectively. This is not a high-level marketing strategy role—we want a practitioner who can get into the details of campaign setup, targeting, creative, tracking, optimization, and reporting. Channels Strong experience in the following is required: Google Ads LinkedIn Ads Meta Ads (Facebook & Instagram) Ideally, you have hands-on experience managing campaigns across these platforms and experience training, mentoring, or advising internal marketing teams. What We’re Looking For The ideal consultant is: A hands-on paid media practitioner with proven campaign management experience Comfortable working directly in ad platforms and reviewing campaign setups Experienced in B2B and/or performance-focused advertising Able to explain complex paid media concepts in a practical, easy-to-understand way Experienced in teaching or advising teams on paid media best practices Data-driven and comfortable diagnosing campaign performance Focused on execution rather than high-level marketing theory Able to provide practical recommendations that our team can implement immediately What We Want You to Teach Us We want to develop a practical, repeatable paid media playbook that our team can use after the engagement. Topics should include: How to structure and launch campaigns Recommended tools, platforms, and workflows Campaign setup best practices and common mistakes to avoid Audience selection, segmentation, and targeting Improving campaign performance and conversion/response rates Creative, messaging, and ad-testing best practices Tracking, attribution, and conversion setup Key metrics and reporting we should monitor How to diagnose underperforming campaigns Campaign optimization strategies and routines Recommended operating cadence and ongoing management How to build a repeatable internal process for managing each channel Engagement Style The sessions should be practical and execution-oriented. We would ideally like to: Review our existing campaigns and setup Walk through real examples Demonstrate how you approach campaign creation and optimization Identify issues or opportunities in our current setup Work through real campaign scenarios together Document best practices and processes as we go Leave the engagement with a repeatable internal playbook our team can follow independently This could be a combination of live working sessions, training, campaign reviews, and documentation. Budget $20–$70/hour, depending on experience and expertise. We are open to structuring the engagement around a defined number of sessions/hours initially, with the potential for additional work if there is a strong fit. To Apply Please include: A brief overview of your hands-on experience with Google Ads, LinkedIn Ads, and Meta Ads Examples of campaigns you have personally managed Your experience training or advising internal teams Your hourly rate A brief description of how you would structure an engagement like this Any relevant examples, case studies, or results you can share Please apply only if you have hands-on experience actually managing paid media campaigns. We are looking for a practitioner who can teach us how to execute—not just a high-level marketing strategist.