Paid Media Lead, B2B + Healthcare

WHO WE ARE Echo-Factory is a Pasadena agency. We handle brand, creative, web, and marketing for B2B manufacturers, aerospace and defense companies, healthcare systems, and a handful of clients who don't fit either box. Most of them sell something complicated to a small number of people, which makes their media more interesting than the average e-commerce buy and a lot less forgiving. WHAT WE NEED One person to own paid media across our client roster. Not a single-channel specialist who hands off the rest. Someone who can sit in a client meeting, figure out what the business is actually trying to do, build the plan, and then go build the campaigns themselves. You'd be the owner. We're the support. We have designers and copywriters for creative, strategists and account directors running the client relationship and the rest of the marketing program. What we don't have is one person whose entire job is making the media work. That's what we're looking for. WHAT YOU'D DO - Take over our existing campaigns. Get to know our current clients, help them be even better. - Meet with clients, understand the goals and the budget and the constraints, and build media plans they can sign off on. - Build, launch, and manage campaigns across LinkedIn, Google Ads, Meta, and StackAdapt / programmatic. - Set up conversion tracking and attribution, including CRM integrations (Salesforce, HubSpot), so a closed deal can be traced back to the campaign that produced it. - Work inside HIPAA-compliant tracking setups for healthcare clients. Server-side conversions, no browser pixels where they don't belong, and you can explain to a compliance officer why the setup is safe. - Build dashboards and reporting that clients actually read. Looker Studio or whatever you prefer, as long as it answers the question a client asks. - Show up on calls and explain performance directly. Good months and bad ones. WHAT WE'RE LOOKING FOR - Real B2B paid media experience. Long sales cycles, small addressable audiences, lead quality mattering more than lead volume. - Real healthcare experience. You know which claims a platform will reject before you submit them. - Hands-on in all four platforms. We're not hiring someone to direct a team of buyers (though we can add that as volume demands). We need someone in the accounts. - Measurement chops: GA4, GTM, server-side tagging, offline conversion imports from a CRM. - Someone who reads the whole brief before responding to it. Put the word BANDSAW somewhere in your proposal so we know you did. - Comfortable in front of clients. Marketing directors, CMOs, and sometimes the owner who signs the checks. Nice to have: CallRail or similar call tracking, intent data or ABM tooling (Leadfeeder, 6sense, Demandbase), and experience in manufacturing, aerospace, or higher ed. HOURS AND STRUCTURE We estimate an average commitment of 10 to 20 hours in the average week, variable. Some weeks are planning-heavy, some are optimization and reporting. This is ongoing work, not a one-off project. We want someone who sticks around long enough to know the accounts cold. We work Pacific hours, and while this role doesn't need a strict schedule outside of client meetings, it'd be nice if you could generally be available then too. If you can help us deliver success for our clients, this could absolutely grow into a fulltime role.