Paid Media Specialist (Google + Meta) - B2B lead gen, hands-on + teach-as-you-go

We're a Dutch B2B energy scale-up (energy supply + solar/wind/battery steering). We have a live Google Search campaign driving leads to a landing page, with conversion tracking recently set up. We now want to (a) sharpen and scale Google, and (b) launch on Meta (and any other channel that will drive revenue). We're looking for one strong, reliable specialist to own this with us. I'm looking for someone excellent who does the heavy lifting and explains their thinking as they go. Initial scope is for 1-3 months, but can be a longer engagement if we're both satisfied. What you'd do: - Audit and optimise our existing Google Search campaign (structure, keywords, bidding, conversion setup, landing-page alignment) - Plan and launch our first Meta campaigns for B2B lead gen - Own ongoing optimisation, testing, and clear monthly reporting You're a strong fit if you: - Have a track record in B2B lead generation specifically (not just e-commerce ROAS) - Are fluent in both Google Ads and Meta Ads Manager, including conversion tracking, and consent-mode/EU privacy realities - Can show real results with named metrics from past clients - Communicate clearly and enjoy bringing a client up to speed Bonus: experience with Dutch or EU B2B markets; energy, utilities, or complex/considered-purchase sectors; Dutch language (nice to have, not required).