Paid Media Specialist

Spotter Security is looking for a Paid Media Specialist to plan, execute, and optimize B2B demand generation campaigns across Google Ads, LinkedIn Ads, and Meta Ads. The successful candidate understands the complete customer journey and recommends how to allocate budget across platforms to generate the highest number of qualified sales opportunities. WHAT YOU WILL DO Campaign Strategy & Management • Plan, build, launch, and manage Google Ads, LinkedIn Ads, and Meta Ads campaigns. • Recommend monthly budget allocation based on campaign performance. • Develop full-funnel campaign strategies for awareness, consideration, remarketing, and lead generation. • Continuously identify new campaign opportunities and audience strategies. Campaign Optimization • Monitor campaign performance daily and optimize bids, audiences, creatives, and budgets. • Perform A/B testing on ads, landing pages, audiences, and CTAs. • Improve lead quality while reducing cost per qualified lead. Tracking & Analytics • Set up and maintain conversion tracking using GA4, Google Tag Manager, and advertising platforms. • Ensure campaign attribution is accurate. • Analyze campaign performance and provide actionable recommendations. Collaboration • Work closely with the marketing lead, marketing lead to launch campaigns. • Recommend improvements to landing pages and conversion paths. • Coordinate campaigns with email marketing and organic marketing initiatives. Reporting • Provide monthly reports covering spend, leads, CPL, conversion rates, ROAS (where applicable), campaign insights, and recommendations. REQUIRED PLATFORMS & TOOLS • Google Ads • LinkedIn Campaign Manager • Meta Ads Manager • Google Analytics 4 • Google Tag Manager • Looker Studio (preferred) WHAT WE ARE LOOKING FOR • Experience managing B2B paid media campaigns in security, telecommunications, or technology industries. • Strong understanding of Google Search, LinkedIn, and Meta advertising. • Experience with conversion tracking and analytics. • Ability to optimize campaigns based on performance data. • Strong communication and reporting skills. SCOPE OF WORK • Develop and maintain paid media strategy across Google Ads, LinkedIn Ads, and Meta Ads. • Set up, manage, and optimize paid advertising campaigns. • Monitor campaign performance and continuously optimize budgets, audiences, keywords, and creatives. • Conduct A/B testing of ads, landing pages, and targeting to improve campaign performance. • Set up and maintain conversion tracking and analytics (GA4, Google Tag Manager, Meta Pixel, LinkedIn Insight Tag). • Analyze campaign performance and provide monthly reports with insights and recommendations. • Collaborate with the Marketing Lead to prioritize initiatives and improve lead generation. EXPECTATIONS We are not looking for someone who simply manages Google Ads. We want a Paid Media Specialist who understands B2B demand generation and continuously recommends where our advertising budget should be invested to maximize qualified opportunities. Budget allocation should be reviewed regularly based on results rather than remaining fixed. BEFORE YOU APPLY As part of the interview process, we'll ask you to showcase examples of projects you've personally worked on that are relevant to this role. Please be prepared to briefly describe: • Your role in each project • The results achieved (where applicable) • Any relevant links or examples of your work (if available) Relevant certifications are a plus, but they're not required.