Paid Social Static Ad Designer for Ecommerce Orthopedic Footwear Brand

We’re looking for a talented paid social static ad designer to create high-performing ad creatives for an established orthopedic footwear brand. This is not purely a graphic design role. We need someone who understands ecommerce advertising and knows how to design static ads that capture attention, communicate product benefits clearly, and drive conversions across Meta platforms. Our products are designed for people seeking greater comfort and relief from common foot and mobility concerns. The ideal designer will know how to balance strong direct-response messaging with clean, trustworthy, brand-appropriate visuals. Responsibilities: * Design conversion-focused static ads for Facebook and Instagram * Turn creative concepts, customer pain points, product benefits, reviews, and offers into compelling ads * Develop multiple creative variations for ongoing testing * Create designs for different angles, audiences, products, and stages of awareness * Work with product images, lifestyle photography, customer testimonials, and existing brand assets * Review creative performance and use the findings to improve future designs * Maintain consistent branding while testing new layouts and visual approaches What we’re looking for: * Proven experience designing paid social ads for ecommerce brands * A strong understanding of direct-response and conversion-focused design * Experience with footwear, wellness, health, beauty, or products targeting customers aged 40+ is highly preferred * Ability to communicate comfort and wellness benefits without making inappropriate medical claims * Strong typography, visual hierarchy, and mobile-first design skills * Ability to produce multiple high-quality concepts and variations consistently * Familiarity with Meta advertising creative best practices * Reliable communication and the ability to meet deadlines This has the potential to become an ongoing role for the right designer. When applying, please include: 1. A portfolio featuring ecommerce static ads you have designed 2. Examples of ads created for footwear, health, wellness, or similar brands 3. A brief explanation of how you approach designing static ads for performance 4. Your typical turnaround time 5. Your rate per ad or creative package 6. The design tools you use 7. Your availability for ongoing work Please begin your proposal with the word “COMFORT” so we know you read the full description.