Pais Acquisition / Performance Marketing Lead - New Startup Launches

Paid Acquisition / Performance Marketing Lead — New Startup Launches We are looking for an experienced **Paid Acquisition / Performance Marketing Lead** to help launch and scale a couple new startups. Our team has strong internal creative capabilities, including video production, short-form content, advertising creative, design, and landing-page development. What we need is someone who knows how to turn that creative firepower into **customers.** ### What You'll Own You will be responsible for building and managing our paid acquisition strategy, including: * Meta Ads strategy, execution, and optimization * Audience development and retargeting * Creative testing * Campaign structure and testing methodology * Pixel, Conversion API, UTM, and event tracking * Attribution and reporting * Landing-page and funnel analysis * CAC and conversion optimization * Scaling winning campaigns * Identifying when other platforms such as TikTok, YouTube, Google, or LinkedIn should be tested This is a **hands-on role**. We are not looking for someone who simply launches campaigns and sends us reports. We want someone constantly asking: **What's working? Why is it working? What should we test next? How do we lower CAC? How do we scale this?** ### You Will Have A Major Advantage You will have direct access to an experienced creative and production team. We can rapidly produce: * Founder-led ads * Short-form video * UGC-style creative * Cinematic advertising * Static ads * Carousels * Multiple hooks and variations * Landing-page creative If the data tells us we need **10 new hooks, 5 new openings, or 3 completely different creative concepts**, we can produce them. We want someone who knows how to take advantage of that. ### What Success Looks Like We care about one thing above everything else: **Profitable customer acquisition.** We want to quickly determine: 1. Which audiences convert 2. Which messages convert 3. Which creative converts 4. Which offers convert 5. Which channels convert 6. What CAC we can achieve 7. What can be scaled Then we want to aggressively invest in what works. ### You May Be A Great Fit If: * You have successfully run paid acquisition for startups, consumer brands, apps, SaaS, marketplaces, memberships, or digital products * You are extremely strong in Meta Ads Manager * You have personally managed meaningful advertising budgets * You understand modern conversion tracking and attribution * You know how to structure creative testing * You understand CAC, LTV, conversion rate, ROAS, and payback periods * You can diagnose whether poor performance is caused by creative, targeting, offer, landing page, or funnel * You are comfortable testing quickly and killing losing ideas * You make decisions based on data ### Do Not Apply If: * Your primary background is organic social media * Your strategy is primarily boosting posts * You outsource the actual media buying to someone else * Your reporting revolves around impressions, reach, likes, or engagement * You cannot discuss specific acquisition campaigns you've personally managed ### Engagement We expect to begin with a paid launch and testing engagement. If you demonstrate that you can acquire customers efficiently and scale what works, this can become a significant ongoing relationship across multiple companies. This is a trial period of 3 months and total budget of $1000. You'd collab communicate with our social media manager to get you what you need.