Part-Time Digital Marketing, Paid Ads & Automation Specialist

Part-Time Digital Marketing, Paid Ads & Automation Specialist Summary We’re a US-based web design and digital marketing agency looking for an experienced part-time subcontractor who can support us across several areas of digital marketing. We primarily work with contractors, HVAC companies, plumbers, landscapers, construction companies, professional services and other local/service-based businesses. This is not a full-time role. We’re looking for someone dependable and versatile who can start around 10–20 hours per month, with the opportunity for additional work as we grow. The ideal person isn’t limited to one platform. We’d like someone who can jump between Google Ads, Meta Ads, GoHighLevel, SEO, basic video editing and marketing support depending on what our clients need. What You'll Help With Google Ads campaign setup, management and optimization Google Local Services Ads (LSA) Meta/Facebook & Instagram Ads Creating and optimizing lead generation campaigns GoHighLevel funnels, forms, calendars, pipelines and workflows SMS/email lead follow-up automations Zapier integrations, webhooks and CRM connections Conversion tracking, GA4 and Google Tag Manager Landing page and funnel setup Basic SEO work including on-page optimization, keyword research and local SEO Google Business Profile support Basic backlink/citation research and implementation WordPress/website content updates when needed Basic video editing for ads, social media and client campaigns Adding captions, graphics, B-roll and resizing videos for different platforms Troubleshooting tracking, CRM and marketing integration issues You do not need to be the world's top expert in every one of these areas. We’re looking for someone with a strong digital marketing foundation who is comfortable wearing multiple hats. What We're Looking For Strong experience with several of the following: Google Ads Google Local Services Ads Meta Ads GoHighLevel Zapier GA4 / Google Tag Manager Local SEO WordPress Basic video editing Lead generation for local businesses Experience working with home-service businesses, contractors or local service companies is a major plus. Experience integrating with platforms such as FieldPulse, ServiceTitan, Housecall Pro, JobNimbus or similar CRMs is also a plus. More Than Just Generating Leads We want someone who understands how the pieces of digital marketing work together. For example: Ad → Landing Page → Lead → Immediate Follow-Up → Appointment → CRM → Customer → Conversion Tracking You should understand concepts like: Speed-to-lead Lead nurturing Retargeting Attribution Conversion tracking Local SEO Landing page optimization CRM pipelines Marketing automation Client Communication Most of the work will be behind the scenes, but from time to time we may need you to join a Zoom call with a client, explain a setup, troubleshoot an issue or help walk them through a platform. You should be comfortable communicating professionally with clients when needed. Schedule Approximately 10–20 hours per month to start. Work can generally be completed on your own schedule, but good communication and reasonable turnaround times are important. We’re looking for someone interested in an ongoing, long-term subcontractor relationship, with the potential for additional hours and responsibilities over time. Location US-based freelancers only. To Apply Please include: Your hourly rate Where you're located Your Google Ads / LSA experience Your Meta Ads experience Your GoHighLevel / automation experience Your SEO experience What video editing platforms you use Whether you've worked with contractors or home-service businesses Which of the skills listed above you consider your strongest 2–3 examples of campaigns, funnels, automations, SEO projects or marketing systems you've personally worked on Please also briefly answer: An HVAC company is running Google and Meta Ads. A new website lead comes into GoHighLevel. We want that lead contacted immediately by SMS/email, added to the correct pipeline, given an opportunity to book an appointment, tracked through the sales process, and retargeted if they don't convert. How would you approach the setup? We’re looking for someone who can become a reliable extension of our team and help wherever needed, rather than someone looking for a single one-time project.