Performance Copywriter & Instagram Content Designer (Part-Time)

Performance Copywriter & Instagram Content Designer (Part-Time) About us We're a [health/supplement] brand building an audience through educational, science-backed social content. We're growing fast and this role can go full-time as we scale. The role You'll write and design text-led Instagram carousels — the kind people actually save and send to a friend. Think mini-masterclass in 6–10 slides: one clear idea per slide, simple graphics, strong hook, clear CTA at the end. The content we want is: Shareable. Posts that pull real likes and get sent to a friend in DMs. Share rate is the metric we care about most Genuinely useful. Someone should finish the carousel knowing something they didn't before Factual. Everything traces back to a real source. No vague wellness fluff, no claims we can't stand behind Health, wellness, and nutrition. That's the whole territory This is a writing role first. We'll weigh your copywriting far more heavily than your design work. But you do need real design ability — you'll be building every post yourself in Canva, and we care about taste. Clean typography, good hierarchy, nothing that looks like a default template. The kind of thing we're modelling Thought-provoking: https://www.instagram.com/p/Db4aKfmkX1d/ Educational formats: https://www.instagram.com/p/Dbdi5gCkqip/?hl=en&img_index=4 https://www.instagram.com/p/DVwN5j5EqD3/?hl=en&img_index=4 No-talking carousel education: https://www.instagram.com/p/DbBaETAtQhs/?hl=en Education about food: https://www.instagram.com/p/CrRckXWheMA/?hl=en Hot-topic discussion essay: https://www.instagram.com/p/DZpxFXbFCAe/?hl=en&img_index=1 Look at the engagement on these. The graphics are simple. The writing is doing the work. What you'll do Research, write, and design 5 carousels a week on health, nutrition, and supplement science Come up with the concepts yourself — from research, from AI, from your own thinking. We're not handing you a content calendar Design each post in Canva to our brand look Write the caption and hook for each post Distil complex topics (how a herb hits a hormone receptor, why a nutrient is poorly absorbed) into 3–5 short bullets per slide Track what performs and double down on the formats that work What we're looking for Copywriting above all. You can write something thought-provoking that makes a stranger stop and think, then share it. Send us proof Working Canva skills. You'll design every post. Not asking for an illustrator, but you should be fluent in the tool and have an eye for what looks good Can generate your own angles by digging through studies, using AI as a research partner, or just noticing what nobody else is saying Comfortable reading studies and turning them into plain English without breaking the facts Genuinely interested in health, fitness, or nutrition. You should already follow accounts in this space Nice to have Experience with supplement or wellness brands You use AI well — not to write your copy for you, but to accelerate research and idea generation Big bonus: you can vibe-code. If you can build a lightweight tool that automates parts of this pipeline with a human still in the loop, we want to talk Pay Base + performance bonus. Base: [$X] per month for ~[X] hours/week, remote Bonus: we put paid spend behind the posts that work. Every post of yours that drives 100+ purchases earns you a cash bonus of [$X]. No cap — if five of your posts hit, you get paid five times Your upside is uncapped and directly tied to how well your writing converts. That's the point of the role.