Performance Creative Strategist and Direct-Response Meta Video Editor.

Performance Creative Strategist and Meta Ads Video Editor I am looking for an experienced performance creative strategist and direct-response video editor to produce a suite of paid advertisements for Instagram and Facebook. The business is a premium financial-education brand created for professional women. The advertisements will lead viewers to an educational video presentation rather than selling the programme directly. This is not a generic social-media editing project. I need someone who understands paid Meta creative, emotional storytelling, viewer retention, open loops, direct-response principles and creative testing. The strategy, core messaging and initial scripts have already been developed. I will be the person appearing in the advertisements and will record the necessary footage. Responsibilities: * Review and strengthen ten existing advertising concepts * Turn each concept into a clear shot-by-shot filming brief * Provide remote direction so I can record high-quality footage efficiently * Edit ten distinct short-form Meta advertisements * Produce three opening-hook variations for each core concept * Add professional captions, text overlays, graphics, B-roll, music and sound design * Create appropriate covers and thumbnails * Keep essential text and visual elements within Meta’s safe zones * Deliver vertical 9:16 versions for Reels and Stories * Deliver 4:5 adaptations for Instagram and Facebook Feed * Ensure the advertisements feel native, current and attention-grabbing while maintaining a calm, intelligent and premium brand identity * Preserve the intended funnel: the advertisements sell the educational video, the video invites viewers to a call, and the call determines whether the programme is suitable * Avoid including programme pricing, exaggerated financial claims or programme-delivery details * Provide organised final exports and editable project files * Use only properly licensed footage, fonts, graphics, music and other assets Ideal experience: * Proven experience creating direct-response advertisements specifically for Meta * Strong understanding of hooks, retention, emotional messaging and creative testing * Experience with VSL, webinar, coaching, education or application-based funnels * Ability to work with founder-led and talking-head content * Excellent judgement around premium branding * Understanding of advertising compliance in financial-education or other sensitive industries * Ability to explain the strategic reasoning behind creative decisions Please include: 1. Three examples of paid Meta advertisements you personally helped create 2. At least one example for a service, education, coaching, webinar or VSL funnel—not only ecommerce products 3. A clear explanation of your role in each example 4. Any available information about the advertisements’ performance 5. Your proposed process, timeframe and fixed-price quote 6. Whether you can also support Meta campaign setup, tracking and performance analysis The first milestone will be a paid test consisting of one completed advertisement with three different opening hooks. If the creative direction is right, the remaining advertisements will follow.