Performance Marketer for SaaS - Data Driven, Paid Ads, Web & Mobile App

Role: FULL TIME 40hours/week Salary: $500-1000/mo Must work US PST Hours The Role We're looking for someone to own paid acquisition end to end: strategy, spend, creative direction, measurement, and the honest reporting that tells us what's working and what isn't. This is not a "scale a proven channel" job. Our funnel has leaks, our attribution needs tightening, and some of what we're spending on today probably shouldn't be. You'll be handed the budget, the data, and the mandate to figure out what actually drives profitable trial starts — and the freedom to kill what doesn't. You'll work directly with the founders, one data analyst, and an engineering team that can ship tracking and landing page changes fast. What You'll Own Paid channels: Meta, TikTok, Google/YouTube, Apple Search Ads, and anything else you can prove out. You decide the mix. Full-funnel economics: CAC, trial start rate, trial-to-paid conversion, payback period, and LTV:CAC by channel, geo, and language segment. Creative strategy: Brief and direct static, UGC, and video ads against specific customer avatars. You won't be the editor, but you'll know what to test and why. Measurement infrastructure: UTM hygiene, mobile attribution (AppsFlyer/Adjust/SKAN), event tracking, and reconciling ad platform numbers against Stripe and app store revenue. Landing pages and app store conversion: Work with engineering on LP tests; partner on ASO and store listing experiments. Reporting: A weekly view the founders can actually act on — spend, blended CAC, cohort performance, and what you're changing next week. Launch creatives weekly for consistent testing and scaling What We're Looking For 3+ years running paid acquisition with real P&L accountability — you've managed meaningful monthly spend and been judged on efficiency, not impressions. Experience with both web/SaaS subscription funnels and mobile app install campaigns. This role needs both; a candidate who's only done one will struggle. Fluency with mobile attribution and its limits post-ATT. You know what SKAN can and can't tell you, and you don't panic when platform-reported conversions don't match the backend. You're comfortable in the data yourself — pivot tables, cohort analysis, SQL is a plus. You don't wait for someone else to pull numbers before forming a view. Strong creative instincts. You can look at 20 ads and say which three deserve more budget and why. Direct communication. If a channel isn't working, we want to hear it in week two, not month three. Nice to Have Consumer subscription app experience (edtech, health, or language learning especially) Experience marketing to diaspora, immigrant, or multilingual audiences Hands-on with Stripe data, RevenueCat, or subscription analytics tooling You've built or run an influencer/affiliate program alongside paid Why This Role Ownership, not execution tickets. You set the strategy and control the budget. A category with no real competitor. Duolingo doesn't teach Pashto. We do. A mission people feel. Our users are trying to talk to their grandparents. That makes creative work easier and retention stickier than most consumer apps. Speed. Small team, direct founder access, changes ship in days.