Performance Marketer

Aimoura is a new UAE-based women's swimwear brand launching in September 2026. Our initial focus is building a strong, authentic community of women in the UAE, particularly in Dubai, and creating genuine awareness around the brand before looking to scale internationally. We want Aimoura to feel like more than just another swimwear brand. We're building a community around confidence, femininity, summer, travel, Dubai lifestyle and feeling good in what you wear. We already have a social media freelancer and graphic designer, so we're looking for someone specifically focused on growth, audience development and performance marketing. What you'll be doing You'll help us grow Aimoura's presence amongst women in the UAE through a combination of organic growth strategy, paid social and audience development. Your role will include: * Developing strategies to grow our **UAE female audience** * Managing and optimising Meta Ads (Instagram & Facebook) * Testing different audiences, creatives and messaging * Running small, targeted campaigns to build awareness and engagement * Retargeting people who interact with Aimoura * Identifying opportunities to grow our Instagram and TikTok communities * Helping us understand which content is generating genuine engagement * Tracking campaign performance and audience growth * Monitoring metrics such as engagement, reach, website traffic, follower growth, CPA and ROAS * Advising on how we can turn our social audience into customers over time * Helping identify relevant UAE audiences, communities and potential creator opportunities * Working alongside our social freelancer to make sure paid and organic activity work together The type of person we're looking for We're looking for someone who understands people, not just algorithms. You should: * Have experience with Meta Ads and performance marketing * Understand Instagram and TikTok growth * Have experience working with fashion, beauty, lifestyle or e-commerce brands * Understand how to build an **authentic audience**, rather than simply chasing followers * Have a strong understanding of female audiences and social media behaviour * Understand the UAE/Dubai market or have experience marketing to the region * Be comfortable working with a small budget * Be analytical and able to look at data and make clear recommendations * Be creative and proactive with ideas * Understand UGC, influencers and creator marketing * Know how to test, learn and adapt rather than simply launching ads and leaving them running Most importantly... We don't want Aimoura to feel like a brand that is constantly trying to sell to people. We want women to discover the brand, engage with it, follow it, talk about it, share it and eventually want to buy from it. Authenticity is really important to us. We're a small, self-funded brand, so we're looking for someone who is excited by the opportunity to build something from the ground up, rather than someone used to working with huge marketing budgets. Budget & hours Our initial budget is limited, so we'd like to start with approximately 5 hours per week. We're looking for someone who can make a real impact with a relatively small budget and help us understand where our money and effort should be focused. If we find the right person and Aimoura grows, there is potential for the role and hours to grow with the brand. To apply Please send: 1. Examples of fashion, beauty, lifestyle or e-commerce brands you've worked with 2. Examples of Meta/TikTok campaigns you've managed 3. Your hourly rate 4. Your availability 5. A brief overview of how you would approach building an authentic female audience for a new UAE swimwear brand 6. Any experience you have specifically within the UAE market We're much more interested in how you think than simply how many years of experience you have.