Performance Marketing Manager | Meta Ads + Google Ads | Multi-Business Portfolio

# Performance Marketing & Paid Ads Manager – Meta, Google & Digital Growth We are looking for an experienced **Performance Marketing / Paid Ads Manager** to take ownership of the digital advertising and online marketing across a group of established businesses. This is **not a basic social media management role**. We are looking for someone who understands how to use **Meta Ads, Google Ads, retargeting, funnels, creative testing and analytics to generate measurable sales and revenue**. Our businesses operate across fitness, supplements, retail and e-commerce, with both physical locations and online sales. ## What You'll Be Responsible For You will manage and continually improve our digital marketing strategy, including: * Meta Ads – Facebook & Instagram * Google Ads – Search, Shopping, Display, Performance Max and YouTube where appropriate * Retargeting campaigns * Lead generation campaigns * E-commerce conversion campaigns * Local/store-based advertising * Campaign strategy and structure * Audience creation and targeting * Lookalike and custom audiences * Pixel, Conversion API and conversion tracking * Google Analytics / GA4 * Google Tag Manager * Landing page and funnel recommendations * Ad copy and offer development * Creative strategy and briefing * A/B testing * Budget allocation and optimisation * Reporting and performance analysis ## The Main Objective **Generate profitable sales.** We are not interested in vanity metrics such as likes, followers or impressions unless they contribute to the overall strategy. We will primarily measure performance through: * Revenue generated * ROAS * Cost per acquisition * Cost per lead * Conversion rate * Lead quality * Customer acquisition * Store traffic / enquiries where measurable * Overall profitability of advertising spend ## What We're Looking For We want someone who is **commercially minded and proactive**. You should be comfortable looking at a business and saying: "This is the offer we should advertise, this is the audience we should target, this is the creative we need, this is the budget I recommend, and this is how we're going to measure whether it worked." You should be constantly looking for opportunities to improve performance rather than simply maintaining existing campaigns. Ideally, you have experience managing advertising for: * E-commerce * Retail * Gyms / fitness businesses * Supplements / health & fitness products * Multi-location businesses * Lead-generation businesses Experience across all of these isn't essential, but strong performance marketing experience is. You Must Have * Proven Meta Ads experience * Proven Google Ads experience * Strong understanding of conversion tracking * Experience managing meaningful advertising budgets * Strong analytical skills * Ability to interpret campaign data and make decisions from it * Experience scaling profitable campaigns * Strong English communication * Ability to work independently * Ability to report clearly on what is working, what isn't and what we should do next What We Can Provide You won't be starting from zero. We have established businesses, existing customers, physical retail locations, websites, social media audiences, products, offers and a team capable of producing content. We can provide photos, videos and other assets where required. We want you to help direct the team on what content and creative you need to make the advertising perform. Reporting We would expect a clear weekly overview covering: Spend → Leads/Sales → Revenue → ROAS/CPA → Changes Made → Next Actions We don't need unnecessarily complicated reports. We want to quickly understand: What did we spend? What did we make? What worked? What didn't? What are we doing next? Long-Term Opportunity We are looking for someone we can work with long term. Initially, you will need to audit our existing accounts, tracking, websites and campaigns and identify opportunities for improvement. From there, the role can grow into managing the broader digital growth strategy across the group. For the right person, there is significant scope and advertising budget available if campaigns are producing profitable results. When Applying Please include: 1. Examples of Meta and Google campaigns you have personally managed. 2. Approximate monthly advertising budgets you've managed. 3. Examples of ROAS, CPA or revenue improvements you've achieved. 4. Your experience with e-commerce, retail, fitness or multi-location businesses. 5. How you would approach your first 30 days working with us. 6. What reporting/dashboard system you normally use. 7. Your hourly rate or preferred monthly retainer. Please start your application with the words "PROFITABLE GROWTH" so we know you've read the entire job description. Generic/copy-and-paste applications will not be considered.