Performance Marketing Specialist (Meta ads specialist)

Contract Meta Ads Specialist Contract | Remote | Flexible Hours About Pine Media Pine Media is a Wisconsin-based marketing agency that helps businesses grow through authentic content, Meta advertising, and high-converting websites. We primarily work with small and medium-sized businesses that need more than just marketing—they need measurable results. We're looking for a reliable contractor to join our team and help manage client Meta advertising campaigns. This role is ideal for someone who enjoys analyzing performance, optimizing campaigns, and helping businesses generate quality leads. Responsibilities Build, launch, and manage Meta advertising campaigns Monitor campaign performance and make ongoing optimizations Create and manage audiences, retargeting campaigns, and lead generation campaigns Write compelling ad copy and headlines when needed Analyze campaign data and recommend improvements Assist with A/B testing and creative performance recommendations Organize campaign assets and maintain account structure Communicate with our team regarding campaign performance, strategy, and deadlines Assist with monthly reporting when needed Stay current with Meta advertising best practices and platform updates Qualifications We're looking for someone who has: Experience managing Meta Ads Manager Experience running lead generation campaigns Strong understanding of Facebook and Instagram advertising Ability to analyze campaign performance and make data-driven decisions Strong communication skills Excellent organization and attention to detail Ability to work independently and meet deadlines Bonus Skills (Not Required) Video editing experience Google Ads experience Shopify or WordPress experience Canva or Adobe Creative Suite experience Experience working with multiple client accounts Familiarity with CRM systems such as GoHighLevel What Success Looks Like The right person will: Help our clients generate high-quality leads through Meta advertising Continuously optimize campaigns for stronger performance Bring strategic thinking and fresh ideas to campaign management Communicate proactively with our team Deliver consistent, dependable work with minimal supervision Compensation Contract position Flexible hours Paid hourly or per project, depending on experience Opportunity for long-term, consistent work as Pine Media continues to grow To Apply Please send: Your resume A brief introduction about yourself Examples of Meta campaigns you've managed (if available) Any performance metrics or case studies you're able to share Your hourly rate or preferred pricing structure Application Question Please answer the following question as part of your application: Describe a Meta campaign you're most proud of. What was the objective, what strategy did you use, how did you optimize it over time, and what were the results? We're less interested in buzzwords and more interested in understanding how you think through a campaign and make decisions based on performance.