AI Performance Video Editor & Creative Strategist for Meta Ads

AI Performance Video Editor & Creative Strategist for Meta Ads We are looking for a highly skilled AI Performance Video Editor / Creative Strategist to create high-converting Meta ads for physical e-commerce products in the UK market. This is NOT a standard video editing role. We are looking for someone who understands performance marketing, direct-response advertising, AI-generated video and creative testing. You should be able to independently turn research, performance data, winning ads and scripts into new high-performing creatives. Our goal is to build a long-term collaboration with someone who can consistently produce new ads without needing step-by-step instructions. WHAT YOU WILL BE DOING You will initially create approximately 5-15 new video ads per week. Most videos will be between 30 and 90 seconds and will primarily be used for Meta advertising. You should be able to independently: * Research competitors, products, markets and advertising angles * Use the Meta Ad Library and other sources for creative research * Analyse existing winning creatives and understand why they work * Use performance data to decide what should be tested next * Create new variations of existing winning ads * Develop new hooks, concepts and marketing angles * Write and improve direct-response scripts * Turn scripts or instructions into complete video ads * Generate AI footage and other creative assets * Combine AI footage, UGC, product footage, voiceovers and other assets * Edit videos with retention, pacing and conversion in mind * Continuously come up with new creative ideas independently The type of ads can vary significantly. Examples include: * UGC-style ads * Direct-response ads * AI-generated video ads * Product demonstrations * Problem-solution creatives * Testimonial-style ads * Story-driven ads * VSL-style creatives * Variations of existing winning ads * Completely new concepts based on research and data AI AND VIDEO TOOLS You will receive access to our Higgsfield account. You are free to combine Higgsfield with other tools when this improves the final result. Examples: * CapCut * Adobe Premiere Pro * After Effects * ElevenLabs * ChatGPT * Claude * Kling * Veo * Runway * Other AI or video tools We care about the final result, not about which specific combination of tools you use. WHAT WE ARE LOOKING FOR You should have at least 2 years of experience in one or more of the following: * E-commerce * Performance creative * Meta advertising creatives * Professional video editing You should also have: * A strong portfolio of Meta, Facebook or Instagram ads * Experience creating videos specifically designed to convert * A good understanding of hooks, retention, pacing and CTAs * At least a basic understanding of direct-response copywriting * Experience working with AI tools * Excellent written and spoken English * The ability to write persuasive English advertising copy for the UK market * Strong research skills * The ability to work independently * A proactive and performance-driven mindset We are NOT looking for someone who only knows how to make visually attractive videos. We are looking for someone who understands the difference between a video that looks good and an advertisement that actually sells. PORTFOLIO A strong portfolio is required. Please send us examples of actual advertisements you have created, preferably for e-commerce brands. We want to clearly see the type and quality of performance ads you have produced. If possible, also include results from previous creatives, such as: * ROAS * CPA * CTR * Ad spend * Conversion improvements * Revenue generated Performance results are a strong bonus, but they are not mandatory. A strong and relevant portfolio is more important. INDEPENDENT CREATIVE THINKING This is very important to us. We do not want to provide every hook, script and editing instruction ourselves. You should be able to look at: * Existing winning creatives * Performance data * Competitor advertisements * Customer problems and desires * Market trends * Product information And independently determine what new ads, hooks, angles and variations should be created. For example, if we give you an existing winning ad, we expect you to be able to analyse why it works and independently create multiple strong variations based on it. You should also be comfortable creating completely new concepts from scratch when required. TURNAROUND We move quickly. For most assignments, we expect approximately a 24-hour turnaround. Because of this, responsiveness, speed and clear communication are very important. COMMUNICATION Once we start working together, communication will mainly take place through WhatsApp. We value: * Fast communication * Reliability * Initiative * Ownership * High standards * Attention to detail * Fast execution * Continuous improvement PAID TEST The strongest applicants will first be invited to complete a paid test batch of approximately 3-5 videos. We will use this test to evaluate: * Creative thinking * Research ability * Scriptwriting * Understanding of performance marketing * Editing quality * AI capabilities * Speed * Communication * Attention to detail * Ability to follow instructions * Ability to work independently If the test goes well, our intention is to build a long-term collaboration. ABOUT US We have more than 6 years of experience in e-commerce. We operate with a professional, systematic and performance-focused approach. Results come first. We want to build a strong long-term creative operation instead of constantly hiring different freelancers for individual videos. Communication, speed of execution and drive are extremely important to us. Drive is more important to us than experience. Experience matters, but we would rather work with someone who is ambitious, proactive, fast, hungry to improve and takes ownership than someone with many years of experience but little initiative. We are looking for people who want to become an important long-term part of our creative operation. Both individual freelancers and agencies are welcome to apply. Compensation will be discussed based on your experience, quality, speed and the structure of the collaboration. HOW TO APPLY Start your proposal with the word: HIGGS If your proposal does not start with HIGGS, we will assume you did not fully read the job description. Please include the following in your application: 1. How many years of experience do you have with e-commerce, performance creatives or video editing? 2. Share 3-5 of the best Meta ads you have personally worked on. 3. Explain exactly what you were responsible for in those ads. For example: research, concept, hook, scriptwriting, AI generation, editing or full creative production. 4. If available, share performance results from previous creatives. 5. Which AI and video tools do you currently use? 6. Do you have experience using Higgsfield? If yes, please explain briefly. 7. Imagine we give you one winning Meta ad. Explain briefly how you would analyse it and create 5 new variations from it. 8. How do you normally research new hooks, angles and creative concepts? 9. How many high-quality video ads could you realistically produce per week? 10. Are you comfortable working with approximately 24-hour turnaround times? 11. Please include your portfolio or direct links to relevant examples. Applications without a relevant advertising portfolio will not be considered. We are looking for exceptional people who can combine marketing, direct-response copywriting, AI and video editing. If you are proactive, performance-driven and capable of independently producing high-quality ads, we would like to hear from you.