Personal Assistant / Local Content & Brand Coordinator

I’m looking for a highly organized, curious, proactive person to help me grow a personal brand focused on discovering and telling interesting stories about people, businesses, and communities throughout the Metro East / St. Louis area in the United States. This is a fully remote role. You do not need to live in the St. Louis area. What matters is your ability to research deeply, find interesting stories, communicate with people, and stay highly organized. This isn't a traditional personal assistant role. A big part of the job will be helping me find interesting people, businesses, places, and stories worth exploring, then doing the behind-the-scenes work that allows me to show up and create. What You'll Help With: -Research interesting local businesses, people, places, events, and stories -Monitor social media comments and DMs for potential content ideas and story leads -Identify businesses and people the community keeps recommending -Research the backstory behind potential features -Reach out to business owners and individuals on my behalf -Coordinate and schedule potential shoots, visits, and interviews -Build simple shoot itineraries with locations, contacts, background information, and story angles -Keep a database of people, businesses, and relationships we've developed -Find local events, openings, community happenings, and opportunities worth covering -Help organize my schedule and keep opportunities from falling through the cracks -Handle other personal assistant and organizational tasks as needed Who I'm Looking For... You do not need to be a social media expert. I'm much more interested in a person who is: -Extremely organized -Naturally curious -Comfortable reaching out to strangers -A strong communicator -Resourceful and willing to dig for information -Good at noticing interesting stories other people might overlook -Proactive instead of waiting for instructions -Excited to learn about the local area What Success Looks Like... Every week, I want to have a pipeline of genuinely interesting people, businesses, and stories that we could turn into content. The goal is for you to handle much of the research, outreach, coordination, organization, and follow-up so I can spend more of my time meeting people and telling their stories. Over time, you'll become someone who deeply understands the communities we're covering and helps identify where I should go and who I should meet next.