Personal Brand Content Editor / Creative Content Producer

This is a paid pilot for a potential ongoing role. Beauty, Wellness & Authority Brand I’m a licensed cosmetologist, certified hair loss practitioner, and beauty entrepreneur building a personal brand at the intersection of hair and scalp wellness, beauty industry education, entrepreneurship, and women’s wellness. I already have a clear brand direction, content pillars, topics, and point of view. I’m not looking for someone to reinvent my brand or simply pump out trendy Reels. I’m looking for a creative content partner with a strong editorial eye who can take my raw ideas and footage and help turn them into intentional, polished content that positions me as a trusted authority while still feeling natural, relatable, elevated, and like me. What I need help with: * Editing talking-head and educational videos into polished, engaging short-form content * Identifying the strongest hooks, moments, and soundbites within longer raw footage * Knowing what to cut, what to emphasize, and when to let a strong message speak for itself * Incorporating intentional B-roll, text, graphics, screenshots, or supporting visuals when they strengthen the story * Creating clean static posts and carousels from established brand direction/templates * Repurposing one strong piece of content into multiple useful assets when appropriate * Writing or refining captions and hooks that preserve my natural voice * Organizing approved content and scheduling finished posts through Meta Business Suite * Maintaining a cohesive visual and editorial feel across my content The person I’m looking for: You understand that good personal-brand content is more than trendy editing. You have strong creative judgment and can look at raw footage and recognize: “This is the hook.” “This section should be cut.” “This needs supporting B-roll.” “This idea could become its own post.” “This moment is powerful enough that we shouldn’t over-edit it.” You understand storytelling, authority-building, pacing, and visual taste. My aesthetic is elevated, warm, modern, editorial, and wellness-inspired. I do not want overly flashy transitions, excessive captions/effects, generic Canva-style content, or editing that makes every video feel like an advertisement. My content should feel credible enough for an expert, polished enough for a premium brand, and personal enough that people still feel like they know me. Important: I already have my overall brand strategy and content pillars established. I am looking for someone who can execute creatively within that direction while also bringing ideas and editorial instincts to the table. Long-term, I would love to find someone who learns my voice and brand well enough that I can upload raw footage, provide direction, and trust them to help turn it into strong finished content without me micromanaging every edit. About This Project — Paid Pilot Opportunity This posting is for a one-time paid pilot project with the potential to develop into an ongoing monthly creative partnership. For the pilot, the selected candidate will receive a small set of raw content along with my established brand direction and creative context. The goal is to see how well you understand my voice, visual aesthetic, and overall direction—and, most importantly, how you use your own creative judgment to bring the content to life. The pilot may include: * Editing one short-form talking-head video from provided raw footage * Creating or repurposing one supporting static/carousel-style content piece * Refining the hook, pacing, text, B-roll, and/or visual storytelling where appropriate I’m not looking for someone to simply follow instructions frame by frame. I want to see how you think creatively—what you identify as the strongest message, how you shape the story, and what choices you make to elevate the final content while keeping it authentic to my brand. This pilot is a mutual fit test. If we work well together and the creative alignment is strong, I’m looking to transition the right person into an ongoing paid role supporting my content on a consistent basis. The budget listed on this posting is specifically for the pilot project and does not represent the budget or scope of the potential ongoing role. To apply: Please send: 1. 3–5 examples of personal-brand or expert-led content you have personally edited or created. Talking-head/educational content is especially important. 2. An example that shows your ability to transform relatively simple raw footage into compelling content. 3. A brief explanation of how you would approach editing a 5–10 minute raw talking video into one or more strong short-form pieces. 4. Your typical turnaround time and preferred pricing structure for ongoing work. Please do not send a generic portfolio or copy-and-paste proposal. I’m specifically looking for someone with a strong creative eye and would rather see a few highly relevant examples than dozens of unrelated edits. There is potential for ongoing monthly work for the right person.