Personal Brand Content Strategist & Growth Manager | Travel, Fitness & Lifestyle

I'm looking for a long-term **Personal Brand Content Strategist / Growth Manager** to help me build my personal brand from the ground up. This is NOT a basic social media management position. I do not need someone whose main job is scheduling posts, using hashtags, or making generic Canva graphics. I'm looking for someone who can eventually become the **strategic brain behind my content and growth**. ## Where I'm Starting My Instagram is currently at approximately **1,000 followers**, but my content generated over **150,000 views in the last 30 days**, with individual posts reaching approximately **20K, 40K and 90K+ views**. I believe my biggest problem is not lack of content. It's lack of **structure, storytelling, consistency and conversion from viewers into real followers/supporters.** I also have a massive archive accumulated over several years: * 33,000+ videos on my phone * 70,000+ photos * Footage from many international trips * Instagram Highlights documenting many of those trips * 400+ saved Instagram posts/content ideas representing styles, hooks and concepts I like Not everything in the archive is usable content. Part of your job will be helping me develop a system to identify and organize what actually matters. ## The Brand We're Building The personal brand will revolve around four main pillars: ### 🌎 Travel & Experiences International travel, destinations, hotels, restaurants, nightlife, activities, adventure, luxury experiences and discovering the world. ### 🏃🏽 Fitness & HYROX Training, physical transformation, HYROX competitions around the world, running, recovery, nutrition and performance progression. ### ❤️ Family & Relationships Real-life moments with my fiancée and family, couple travel, family experiences and fatherhood — while maintaining appropriate privacy around my children. ### 💎 Lifestyle & Motivation Luxury lifestyle, cars, fashion, ambition, personal growth and eventually selected business/entrepreneurship content. The goal is NOT to make me look like a fake internet guru. The content should feel **aspirational but authentic**. ## Bigger Vision I don't simply want followers. I want to build a recognizable **personal media brand and loyal community** that can eventually support multiple businesses and revenue streams. Potential future monetization could include: * Brand partnerships * Travel partnerships * Affiliate revenue * Travel products/guides * Group trips/experiences * Fitness programs/coaching * Digital products * Membership/community * YouTube * Events * Apparel/products We are NOT trying to launch all of this immediately. The first objective is to build **attention, identity, trust and community**, then use audience data to determine which opportunities make sense. ## Long-Term Storylines Some potential recurring journeys include: **Road to Every Country 🌎** Documenting my goal of eventually visiting every country in the world. **HYROX Around the World 🏃🏽** Combining international travel with HYROX competitions. **Road to My Best Shape** Documenting my fitness/HYROX progression instead of pretending the transformation is already complete. These are starting ideas. I expect the strategist to **challenge, improve and expand them**. ## Your Responsibilities ### Strategy * Define and continuously refine my content strategy * Develop recurring series and recognizable formats * Turn my lifestyle into stories people want to follow * Build monthly and weekly content calendars * Generate enough strong concepts to support approximately **15–25 short-form pieces per month** * Identify strong hooks and storytelling angles * Analyze what converts viewers into followers * Identify winning formats and create variations * Help determine the right balance between the four content pillars ### Before Trips / Events This is extremely important. Before I travel, compete or attend an important event, I want a clear content plan. For example: * 10–20 potential content concepts * Hooks * Storylines * Talking points * Specific shots I need to capture * Simple daily filming checklist I want to be able to wake up and know: **“These are the 8–12 things I need to film today.”** I prefer authentic/raw content over obviously staged or fake scenarios. ## Existing Content Archive I have years of unused footage. I do NOT expect you to manually review 33,000 random videos immediately. Instead, we will build a structured **Content Vault**. My Instagram Highlights can initially serve as a map of previous trips and experiences. You will help identify which trips/stories have potential, request the relevant original footage, organize it with me and create briefs for the editor. The objective is to turn years of unused footage into months of valuable content. ## Inspiration Library I currently have **400+ saved Instagram posts** representing content I like. I want help categorizing WHY I like them: * Hook * Story * Editing * Camera work * Concept * Humor * Lifestyle * Caption * Emotion * Pacing The goal is NOT to copy creators. The goal is to understand my taste and translate those patterns into an original content identity. ## Editor Management You will work directly with a separate short-form video editor. You should be capable of: * Writing clear editing briefs * Selecting footage/story angles * Giving creative feedback * Requesting revisions * Maintaining consistency * Helping decide what gets published I want the strategist and editor working as **one system**. ## Distribution Primary platforms: * Instagram * TikTok * YouTube Shorts Long-form YouTube may be added as the brand grows. Content should be adapted intelligently instead of blindly uploading identical posts everywhere. ## First 30 Days I expect us to: * Audit my current brand/content * Understand my personality and preferred style * Review Highlights and selected previous trips * Analyze my saved-content inspiration library * Establish a Content Vault workflow * Build our first recurring series * Create the first monthly content calendar * Establish baseline analytics/KPIs * Produce our first archive-based content with the editor ## First 90 Days Current starting point is approximately **1K Instagram followers**. An initial growth target is to work toward **5K real followers**, while prioritizing quality over fake or low-intent growth. More importantly, I want measurable improvement in: * Non-follower reach * Profile visits * Follow conversion * Shares * Saves * Watch time/retention * Returning viewers * Community interaction I care more about building **real supporters** than simply generating viral views. ## What I Need From You I'm looking for someone who understands: * Personal brands * Creator-led businesses * Short-form storytelling * Travel/lifestyle content * Fitness content * Instagram growth * TikTok * YouTube Shorts * Audience psychology * Content systems * Analytics * Community building * Long-term monetization You do NOT need to personally edit every video. You DO need to understand good editing and be capable of directing an editor. ## Working Style I am comfortable filming and talking to camera, but I work best when I have structure. Don't tell me: **“Film engaging content today.”** Tell me: **“Film these 10 shots, answer these two questions on camera, and send everything to this folder tonight.”** That's the type of system I'm looking for. I also want someone who is comfortable **challenging my ideas**. I'm not looking for someone who simply agrees with everything I suggest. If you believe an idea, format or strategy won't work, I want you to explain why and propose something better. ## PAID STRATEGY TEST Shortlisted candidates will receive: * My Instagram profile * Selected Insights * One travel Highlight * Context about the trip * Examples from my inspiration collection I will ask you to create a mini strategy containing: 1. **10 Reel concepts** from that ONE trip 2. The hook for each 3. Which footage you would request from me 4. Which 3 concepts you would produce first and why 5. One recurring series you think fits my brand 6. How you would turn viewers into followers This will be a **paid test** for finalists. I'm interested in seeing how you THINK, not receiving free work. ## To Apply Please answer ALL of the following: 1. What personal brands have you personally helped grow? 2. What were their starting and ending numbers? 3. Send 3 examples most relevant to my brand. 4. How do you measure whether a Reel was successful beyond views? 5. How would you approach an archive containing tens of thousands of files? 6. How would you turn one 5-day international trip into 15+ pieces of content? 7. What's the difference between content that gets views and content that creates followers? 8. How would you work with my video editor? 9. What would your first 30 days working with me look like? 10. What is your monthly rate? Start your application with: **EVERYBODY8MATT** Applications without this will not be considered. ## Relationship This will initially be a **paid trial / first month**. If we work well together and the strategy produces results, I'm looking for someone who can grow with the brand long-term. As the brand grows, the role and compensation can grow with it.