Pinterest E-Commerce Strategy Audit for Designer Fashion Resale Business
Only freelancers located in the U.S. may apply.U.S. located freelancers only
I’m looking for an experienced Pinterest strategist with strong e-commerce and Pinterest SEO experience to audit my existing Pinterest business account and build a strategy focused on driving qualified traffic and sales. I resell individual women’s designer and contemporary fashion pieces across eBay, Poshmark, and Vestiaire Collective. My inventory is primarily one-of-one merchandise, so this is different from a traditional e-commerce store with large quantities of the same product. I already have a Pinterest account in progress with product Pins, brand-focused boards, occasion-based boards, lifestyle imagery, product photography, and links to individual listings. My goal is not simply to increase followers, impressions, or monthly views. I want Pinterest to generate qualified outbound clicks that can lead to actual sales. I would like you to audit: * Pinterest SEO and keyword strategy * Profile and board optimization * Board names and descriptions * Pin titles and descriptions * Product vs. lifestyle image strategy * Pin formats and posting frequency * Seasonal and occasion-based strategy * Designer/brand search strategy * Linking strategy * Pinterest analytics * Best-performing and underperforming Pins/boards * Opportunities I may be missing I also need a strategy specifically for one-of-one inventory, including: * How many Pins to create for one item * Whether one item should be pinned to multiple relevant boards * How much Pin variation is appropriate * How often to create new creative for the same item * What to do with Pins after an item sells * How to handle constantly changing inventory * Which marketplace to link to when an item is cross-listed * How older Pins can continue generating value after an item sells I am initially looking for a one-time strategic audit, not ongoing management. The final deliverable should include a clear prioritized action plan explaining: 1. What I am doing well 2. What I should stop doing 3. What needs to be changed 4. What opportunities I am missing 5. What I should prioritize first 6. What my ongoing Pinterest workflow should look like I strongly prefer recommendations using examples from my actual Pinterest account and inventory rather than a generic Pinterest marketing report. Ideal experience includes Pinterest SEO, organic Pinterest growth, e-commerce, fashion/apparel, product-based businesses, Pinterest analytics, outbound traffic, resale, luxury fashion, or one-of-one inventory. Experience with eBay, Poshmark, Vestiaire Collective, or fashion resale is a major plus. When applying, please answer: 1. Have you worked with fashion, resale, or one-of-one inventory businesses before? 2. How would your Pinterest strategy differ for a reseller with one unit of each item versus a traditional e-commerce store? 3. Which Pinterest metrics matter most when the goal is sales? 4. How would you approach Pinterest traffic when products are cross-listed on eBay, Poshmark, and Vestiaire? 5. What exactly would be included in your audit and final deliverable? Please do not send a generic social-media-management proposal. I am specifically looking for someone with strong Pinterest search, Pinterest SEO, e-commerce traffic, and conversion strategy experience.
$200.00
Fixed-price- ExpertExperience Level
- Remote Job
- Ongoing projectProject Type
Skills and Expertise
Activity on this job
- Proposals:Less than 5
- Last viewed by client:3 days ago
- Interviewing:1
- Invites sent:2
- Unanswered invites:1
About the client
- United States8:33 AM
Explore similar jobs on Upwork
How it works
Create your free profileHighlight your skills and experience, show your portfolio, and set your ideal pay rate.
Work the way you wantApply for jobs, create easy-to-by projects, or access exclusive opportunities that come to you.
Get paid securelyFrom contract to payment, we help you work safely and get paid securely.
About Upwork
- 4.9/5(Average rating of clients by professionals)
- G2 2021#1 freelance platform
- 49,000+Signed contract every week
- $2.3BFreelancers earned on Upwork in 2020
Find the best freelance jobs
Growing your career is as easy as creating a free profile and finding work like this that fits your skills.
Trusted by