Pinterest Content & Distribution Specialist (Part-Time)

We’re looking for someone who lives and breathes Pinterest—not as a social platform, but as a search engine. This role is primarily execution-focused. We already have the creative direction, editorial calendar, and content strategy. Your job is to turn that content into a high-performing Pinterest engine that drives long-term traffic and supports our overall content flywheel. You’ll work across fashion, trends, beauty, lifestyle, and AI-powered shopping. What You’ll Do Turn existing content into Pinterest assets Instagram Reels TikToks Editorial articles Substack newsletters UGC Mood boards Design multiple Pinterest Pins for each piece of content. Write Pinterest-optimized titles and descriptions using keyword research. Schedule Pins using Pinterest scheduling software (Tailwind experience is a plus). Build and organize keyword-driven Pinterest boards. Repin strategically when appropriate. Continuously optimize based on Pinterest analytics. Stay on top of Pinterest best practices and algorithm updates. Recommend opportunities for evergreen content. We’re Looking For Someone Who Has proven Pinterest management experience. Understands Pinterest SEO and keyword strategy. Knows how Pinterest differs from Instagram. Has experience with Tailwind or similar scheduling tools. Is comfortable using Canva. Has an eye for fashion, design, and aesthetics. Is highly organized and reliable. Can work independently with minimal direction. Nice to Have Experience with fashion, beauty, lifestyle, or consumer brands. Familiarity with Substack. Experience creating click-worthy Pinterest graphics. Basic understanding of AI tools like ChatGPT. Success Looks Like Within the first 90 days: Every major content piece is distributed on Pinterest. Pinterest becomes a consistent traffic source. Evergreen Pins continue generating impressions over time. Our Pinterest account is organized around strategic editorial themes. We have a repeatable publishing workflow that supports our overall content ecosystem.